Veteran Salesman: Tap Into Raw Emotion To seal The Deal | E46

Veteran Salesman: Tap Into Raw Emotion To seal The Deal | E46

Author: The Small Business Startup School Inc. April 22, 2025 Duration: 32:27
Join Ola as she interviews Glenn Poulos, a veteran salesman and serial entrepreneur. Glenn reveals his journey from a government worker to launching multiple successful sales companies. Discover his insights on why buying established businesses can be more advantageous than starting from scratch.Glenn also delves into his book, 'Never Sit in the Lobby,' offering 57 essential rules for navigating the sales landscape. Learn practical tips on how to transform selling into helping by identifying and solving customer problems, effectively tapping into emotions, and nurturing genuine rapport without being a nuisance.Whether you're in sales or running your own business, Glenn's strategies for dealing with rejection gracefully, actively listening, and ensuring every interaction leaves a positive impression, provides invaluable guidance. Don't miss the chance to learn from Glenn Poulos' wealth of experience and expertise!   Connect with Glenn Poulos: https://glennpoulos.com/about/ Get a copy of ‘Never Sit in the Lobby’: https://a.co/d/eiBzaF6   You're not alone in personal finance. Start here. No shame. No pressure. Just one page at a time.: https://amzn.to/3EjEROn   Schedule a free 1-on-1 call with Ola now: https://bit.ly/OlaWilliamsComplimentaryCall Take Control of Your Money Today! Discover free resources, personalized coaching, and tools designed to empower you on your journey to financial wellness.  Connect with us at https://bit.ly/wealthEd and start taking charge of your financial future! Get expert resources on estate planning and emergency preparedness here! https://bit.ly/FreeFinanceTools Listen on Apple. Spotify and wherever you podcast: https://wealtheducationforcanadianimmigrants.podbean.com/   Chapters:00:00 – Meet Glenn Poulos: Serial Entrepreneur & Author01:20 – Lessons from Building & Selling Multiple Companies03:00 – Why He Wrote “Never Sit in the Lobby”05:00 – How to Sell Without Being a Nuisance07:00 – Selling Is Helping: Listening Over Talking10:00 – Tapping into Raw Emotion to Seal the Deal13:00 – What NOT to Do in Sales: Avoiding Fake Rapport16:00 – How to Handle Rejection & Build Long-Term Trust18:00 – Knowing When to Persevere or Walk Away26:00 – Golden Rule: Treat Every Impression as a First Impression

If you're stepping into the world of entrepreneurship, the sheer volume of advice can be overwhelming. The Small Business Startup School-Business Notes | Financial Literacy | Retail Psychology-For Professionals & Entrepreneurs cuts through the noise by focusing on the fundamental patterns that define successful ventures, regardless of your specific industry. Host Ola Williams draws from her own journey as a retail entrepreneur and fintech founder, along with her background as a financial coach, to offer a unique blend of pragmatic financial literacy and insightful retail psychology. This isn't about abstract theory; it's about the tangible strategies and mental frameworks you can apply directly to your own plans and operations. Each episode feels like a focused conversation, unpacking practical solutions for the real hurdles founders face, from managing cash flow to understanding customer behavior. The goal is to build a foundation of confidence, equipping you with the timeless principles needed to navigate the unpredictable path of building or buying a business. Tune in for a deeply practical resource that marries numbers with human nature, all delivered with the grounded perspective of over twenty years in the trenches. This podcast from The Small Business Startup School Inc. serves as an essential companion for turning your professional aspirations into a sustainable reality.
Author: Language: English Episodes: 46

The Small Business Startup School – Business Notes | Financial Literacy | Retail Psychology – For Professionals & Entrepreneurs
Podcast Episodes
EP. 36 – The Reasonable Optimist [not-audio_url] [/not-audio_url]

Duration: 38:53
The episode features a compelling conversation with our special guest, Dalene Allen, the Executive Director of BNI in Nova Scotia, New Brunswick, and PEI. Dalene shares her personal journey using affirmation cards and pr…
EP. 35 – Leveraging Voice and Media To Drive Customer Engagement [not-audio_url] [/not-audio_url]

Duration: 47:53
Join the Small Business Startup School podcast as host Ola Williams engages with Colin Alexander, founder of Conduit Voice Media, in this insightful episode titled " Leveraging Voice and Media To Drive Customer Engagemen…
EP. 34 – Pitch Deck Presentation Tips For Startups [not-audio_url] [/not-audio_url]

Duration: 24:57
Welcome to another enlightening episode of Small Business Startup School. In this episode, our guest speaker, Samuel Adeniyi - Founder, Kierep and Winner of the December 2023 Volta Pitch Competition - strips back the det…
EP.33 – How to Read and Interpret a Balance Sheet - Part 8 [not-audio_url] [/not-audio_url]

Duration: 7:12
Whether you're launching a startup or taking over an existing business, understanding balance sheets is critical to your success. This concluding part of the series spotlights an often-overlooked aspect of business finan…
EP.32 – How to Read and Interpret a Balance Sheet - Part 7 [not-audio_url] [/not-audio_url]

Duration: 7:53
Welcome to another exciting episode of Startup Your Small Business and Learn. Hosted by Ola Williams, this podcast aims to enable budding entrepreneurs with the psychology of retail and enhance financial awareness, all w…
EP.31 – How to Read and Interpret a Balance Sheet - Part 6 [not-audio_url] [/not-audio_url]

Duration: 5:07
This episode features an answer to one of the questions I received on the series. I concluded the answer to practical tips for improving balance sheet without getting into complex financial jargon. This episode is part o…
Episode 30 - How to Read and Interpret a Balance Sheet – Part 5 [not-audio_url] [/not-audio_url]

Duration: 12:01
This episode features an answer to one of the questions I received on the series. I shared practical tips for improving balance sheet without getting into complex financial jargon. This episode is part of an ‘8-series’ s…
Episode 28 - How to Read and Interpret a Balance Sheet – Part 4 [not-audio_url] [/not-audio_url]

Duration: 9:12
In the balance sheet, equity is usually presented in the form of the owner’s money brought into the business and any profits or losses the business has accumulated over time. Listen in for details of how you can interpre…
Episode 27 - How to Read and Interpret a Balance Sheet – Part 3 [not-audio_url] [/not-audio_url]

Duration: 5:45
You see when you want to buy a business, you want to take a quick snapshot of the balance sheet. This is so that - at least, when your professional advisers such as accountants are discussing with you, you can follow rea…
Episode 26 - How to Read and Interpret a Balance Sheet  – Part 2 [not-audio_url] [/not-audio_url]

Duration: 6:37
Do you find accounting intimidating? Or even boring? But then, hardly can we do any business without accounting. And of course, you can hire the right staff to do the technical bit for you. But, you may still find it ben…