I Built an AI Agent Company (From Scratch)

I Built an AI Agent Company (From Scratch)

Author: Greg Isenberg March 26, 2026 Duration: 46:41
I sit down with Dotta, the pseudonymous co-founder of Paperclip, the open-source agent orchestrator that exploded to 30,000 GitHub stars in under three weeks. We walk through a live demo where I pick a startup idea from my idea browser and we spin up a full AI-agent company in real time — hiring a CEO, founding engineer, QA agent, video editor, and content strategist inside Paperclip. Dotta shares practical tips on agent configuration, memory systems, skill installation, and the "Memento Man" mental model for keeping agents on track. The conversation covers everything from token spend management and agentic design patterns to the future of importable, shareable companies and the upcoming Maximizer Mode. Skills to build your agent team: https://startup-ideas-pod.link/skill-suite Timestamps: 00:00 Intro 02:32 What is Paperclip 04:21 Choosing a Startup Idea for the Demo 05:48 Setting Up your agents 07:51 Hiring Your First Agent and Creating a Plan 12:39 Agent Configuration and Persona Setup 17:08 Skills: Installing and Managing Agent Capabilities 21:02 How to Get Top-Quality Output from Agents 24:05 Token Spend Tracking and Subscription Usage 25:49 Agentic Design Patterns and QA Loops 29:05 Taste and Values: What AI Still Cannot Do 30:09 How Many Agents Run the Paperclip Project 32:32 Routines: Automating Recurring Agent Tasks 36:36 Who Is Using Paperclip Today 38:57 Shareable and Importable Companies 42:49 The Unproven Frontier: Do Agent Orgs Actually Work? 42:49 Maximizer Mode and What's Next 44:29 Did Dotta Expect It to Go This Viral? Key Points Paperclip is a bring-your-own-bot orchestrator: it works with Claude Code, Codex, OpenCode, and any model on OpenRouter, so you are not locked into a single provider. AI agents are "Memento Man" — they wake up capable but with zero memory, so you need heartbeat checklists, persona prompts, and written context to keep them effective. The biggest lever for quality output is encoding your own taste and values into agent skills and brand guides, because AI can do everything except know what you actually want. Agentic design patterns like engineer-to-QA review loops matter more than one-shotting an entire startup; structure prevents compounding errors. Paperclip tracks every token spent and every task completed, solving the problem of running dozens of agent windows with zero accountability. Importable, shareable company templates (like Gary Tan's G-Stack or a full game studio) point toward a future where you "aqua-hire" proven agent teams instead of building from scratch. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND DOTTA ON SOCIAL X/Twitter: https://x.com/dotta Paperclip: https://paperclip.ing Github: https://github.com/cryppadotta

Greg Isenberg, the CEO of Late Checkout who has previously advised platforms like Reddit and TikTok, hosts a twice-weekly conversation designed to spark entrepreneurial thinking. The Startup Ideas Podcast is less about dry business theory and more about opening a window into the process of identifying opportunities. Each episode serves as a catalyst, presenting listeners with actionable concepts and the reasoning behind them. You'll hear Greg dissect market gaps, consumer behaviors, and emerging trends, translating them into tangible ideas for potential ventures. The aim is to build a consistent habit of creative exploration, pushing beyond the initial "what if" to consider the "how" and "why." This podcast functions as a regular dose of inspiration for anyone feeling stuck in a rut or simply curious about the mechanics of building something new. It’s a resource for aspiring founders, side-hustlers, and innovators who appreciate seeing the blueprint before the ground is broken. Tuning in means joining a forward-thinking dialogue where the next big idea might just click into place.
Author: Language: English Episodes: 100

The Startup Ideas Podcast
Podcast Episodes
My OpenClaw setup that finally works (Complete Walkthrough) [not-audio_url] [/not-audio_url]

Duration: 1:04:41
I sit down with Moritz Kremb, an OpenClaw power user and agency builder based in Berlin, to break down how to actually make OpenClaw useful. Moritz walks through a 10-step optimization guide covering everything from trou…
AI Agents Full Course 59 Minutes (for beginners) [not-audio_url] [/not-audio_url]

Duration: 58:55
I sit down with Remy Gaskell to break down how anyone can build AI agents to run entire departments of their business. Remy walks through the core concepts: agent loops, context files, memory, MCP tool connections, and s…
Autoresearch clearly explained (why it matters) [not-audio_url] [/not-audio_url]

Duration: 24:21
I break down Andrej Karpathy's new open-source project, Autoresearch: what it is, how it works, and why some of the smartest people in tech are losing their minds over it. I walk through 10 concrete business ideas you ca…
I let OpenClaw run my organic marketing (while I sleep) [not-audio_url] [/not-audio_url]

Duration: 43:19
I sit down with Oliver Henry, a full-time employee who is generating hundreds of dollars in monthly recurring revenue from mobile apps he barely touches, thanks to an AI marketing agent he built on OpenClaw called Larry.…
Biggest wealth creation opportunity is SaaS [not-audio_url] [/not-audio_url]

Duration: 25:35
I walk through a complete 30-step playbook for building a modern SaaS company using AI agents, media, and sub-niche positioning. The core argument is that SaaS is evolving rather than dying, and the builders who win are…
Claude Code marketing masterclass [from idea to making $$] [not-audio_url] [/not-audio_url]

Duration: 54:06
I sit down with Cody Schneider, growth engineer and co-founder of Graph, for a live, hands-on crash course in GTM (go-to-market) engineering powered by Claude Code. Cody walks through how he runs multiple AI agents simul…
What is Perplexity Computer? [not-audio_url] [/not-audio_url]

Duration: 37:55
I take Perplexity Computer for its first real spin and test five use cases that founders can use right now to make money and move faster. I connect my Gmail live, let the AI send cold outreach on my behalf, set up daily…
How I Use Obsidian + Claude Code to Run My Life [not-audio_url] [/not-audio_url]

Duration: 58:56
I sit down with my dear friend Vin (Internet Vin) for a deep, hands-on walkthrough of how he uses Obsidian and Claude Code together as a thinking partner, idea generator, and personal operating system. Vin demonstrates l…
Making $$$ with OpenClaw [not-audio_url] [/not-audio_url]

Duration: 52:03
I sit down with Nick Vasilescu, founder of Orgo, to break down exactly how people are turning OpenClaw — the open-source computer use agent — into a real revenue stream. Nick walks me through live demos of deploying Open…
Claude Code built me a $273/Day online directory [not-audio_url] [/not-audio_url]

Duration: 55:40
I sit down with Frey Chu to go deep on how to use Claude Code to build AI-coded directories, specifically how to tackle the hardest part: getting valuable data. Frey walks us through three real-world directory examples (…