I Built an AI Agent Company (From Scratch)

I Built an AI Agent Company (From Scratch)

Author: Greg Isenberg March 26, 2026 Duration: 46:41
I sit down with Dotta, the pseudonymous co-founder of Paperclip, the open-source agent orchestrator that exploded to 30,000 GitHub stars in under three weeks. We walk through a live demo where I pick a startup idea from my idea browser and we spin up a full AI-agent company in real time — hiring a CEO, founding engineer, QA agent, video editor, and content strategist inside Paperclip. Dotta shares practical tips on agent configuration, memory systems, skill installation, and the "Memento Man" mental model for keeping agents on track. The conversation covers everything from token spend management and agentic design patterns to the future of importable, shareable companies and the upcoming Maximizer Mode. Skills to build your agent team: https://startup-ideas-pod.link/skill-suite Timestamps: 00:00 Intro 02:32 What is Paperclip 04:21 Choosing a Startup Idea for the Demo 05:48 Setting Up your agents 07:51 Hiring Your First Agent and Creating a Plan 12:39 Agent Configuration and Persona Setup 17:08 Skills: Installing and Managing Agent Capabilities 21:02 How to Get Top-Quality Output from Agents 24:05 Token Spend Tracking and Subscription Usage 25:49 Agentic Design Patterns and QA Loops 29:05 Taste and Values: What AI Still Cannot Do 30:09 How Many Agents Run the Paperclip Project 32:32 Routines: Automating Recurring Agent Tasks 36:36 Who Is Using Paperclip Today 38:57 Shareable and Importable Companies 42:49 The Unproven Frontier: Do Agent Orgs Actually Work? 42:49 Maximizer Mode and What's Next 44:29 Did Dotta Expect It to Go This Viral? Key Points Paperclip is a bring-your-own-bot orchestrator: it works with Claude Code, Codex, OpenCode, and any model on OpenRouter, so you are not locked into a single provider. AI agents are "Memento Man" — they wake up capable but with zero memory, so you need heartbeat checklists, persona prompts, and written context to keep them effective. The biggest lever for quality output is encoding your own taste and values into agent skills and brand guides, because AI can do everything except know what you actually want. Agentic design patterns like engineer-to-QA review loops matter more than one-shotting an entire startup; structure prevents compounding errors. Paperclip tracks every token spent and every task completed, solving the problem of running dozens of agent windows with zero accountability. Importable, shareable company templates (like Gary Tan's G-Stack or a full game studio) point toward a future where you "aqua-hire" proven agent teams instead of building from scratch. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND DOTTA ON SOCIAL X/Twitter: https://x.com/dotta Paperclip: https://paperclip.ing Github: https://github.com/cryppadotta

Greg Isenberg, the CEO of Late Checkout who has previously advised platforms like Reddit and TikTok, hosts a twice-weekly conversation designed to spark entrepreneurial thinking. The Startup Ideas Podcast is less about dry business theory and more about opening a window into the process of identifying opportunities. Each episode serves as a catalyst, presenting listeners with actionable concepts and the reasoning behind them. You'll hear Greg dissect market gaps, consumer behaviors, and emerging trends, translating them into tangible ideas for potential ventures. The aim is to build a consistent habit of creative exploration, pushing beyond the initial "what if" to consider the "how" and "why." This podcast functions as a regular dose of inspiration for anyone feeling stuck in a rut or simply curious about the mechanics of building something new. It’s a resource for aspiring founders, side-hustlers, and innovators who appreciate seeing the blueprint before the ground is broken. Tuning in means joining a forward-thinking dialogue where the next big idea might just click into place.
Author: Language: English Episodes: 100

The Startup Ideas Podcast
Podcast Episodes
10 Unknown SaaS Making $50K+ MRR (Copy Them) [not-audio_url] [/not-audio_url]

Duration: 1:01:30
On this episode I sit down with Rob Hoffman, who runs a portfolio of profitable SaaS businesses (Contact, Mentions, Kleo). Rob breaks down six proven customer acquisition playbooks using real examples doing between ~$20K…
$50K/month Mobile App Ideas So Good  You’ll Quit Your Job [not-audio_url] [/not-audio_url]

Duration: 33:58
On this episode, I breakdown eight little-known mobile apps that each generate around $50,000+ per month and explain why they work. I walk through specific examples—from AI video generators and Bible note-takers to vinyl…
How I Use Claude Code & Cursor (Ship 10X Faster) [not-audio_url] [/not-audio_url]

Duration: 33:49
On this episode I sit down with indie app builder and designer Chris ****Raroque to walk through his real AI coding workflow. Chris explains how he ships a portfolio of productivity apps doing thousands in MRR by pairing…
[DELETED ON YOUTUBE] Best Products of 2025 (Apps, Video Games, AI) [not-audio_url] [/not-audio_url]

Duration: 1:03:08
Join me as I sit down with Jonathan Courtney to host the second annual “Sippy Awards,” the most prestigious award show in tech for the products, games, and tools that shaped 2025. We crown our most-hyped products for 202…
Reviewing Claude Opus 4.5 [not-audio_url] [/not-audio_url]

Duration: 59:42
I sat down with James, the Boring Marketer, to stress-test Claude 4.5 Opus against Gemini 3 Pro for real-world coding and design work. Together we live-build and compare landing pages and clickable prototypes for an “Est…
Build Mobile Apps that Stand Out (Here's the Playbook) [not-audio_url] [/not-audio_url]

Duration: 47:02
On this episode I sit down with indie app builder and designer Chris Raroque to break down how solo developers can make apps that truly stand out in a world of “vibe-coded” clones. Chris walks through concrete examples f…
Is Gemini 3 a 10x designer? I Wanted Proof. [not-audio_url] [/not-audio_url]

Duration: 28:46
On today’s episode I stress-test Gemini 3.0 in Google AI Studio to see how good it really is as a designer, not just a code generator. Across the episode, I ask Gemini to redesign my personal website in a Windows XP–insp…
I got a private lesson on Google's NEW Gemini 3.0 AI Model [not-audio_url] [/not-audio_url]

Duration: 39:03
Get a private, on-screen walkthrough of Google’s new Gemini 3.0 with Logan Kilpatrick. We vibe-code full apps, games, and product UIs in real time. You’ll see how to go from raw idea to working product in a single prompt…
Screensharing $90M of Startup Finance Lessons in 32 Minutes [not-audio_url] [/not-audio_url]

Duration: 32:25
Master Your Cashflow (Templates Included): https://startup-ideas-pod.link/money-map On this episode, I share my simple financial operating system that helps me run my business. I share actual workflows that have saved on…
One Startup Idea, One Trend, One News Debate and One Framework [not-audio_url] [/not-audio_url]

Duration: 20:06
New format, same value. I cover one startup idea, one trend, one news debate, one growth framework, one AI tool, and one product recommendation. Timestamps 00:00 – Intro 00:53 – Startup Idea 05:55 – Trend 08:17 – News It…