Why Most Brands FAIL Black Friday Sales (And How to Fix It)

Why Most Brands FAIL Black Friday Sales (And How to Fix It)

Author: Jordan West October 15, 2025 Duration: 53:25

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/about🚨 The #1 Mistake Killing BFCM Sales 🚨

Black Friday & Cyber Monday (BFCM) are the biggest e-commerce opportunities of the year, but most brands are making one costly mistake that destroys their sales potential. In this video, Jordan West breaks down the top mistake killing TikTok Shop and e-commerce sales during BFCM—and exactly how to avoid it.

You’ll learn:✅ How to prep your TikTok Shop listings for maximum conversions✅ The role of creator partnerships in boosting GMV✅ Why contribution margin matters more than percentages✅ Pricing and bundling strategies that actually work✅ The overlooked financial planning step that saves brands from failure

Whether you’re an e-commerce brand, marketer, or agency gearing up for Black Friday Cyber Monday, this video will give you the exact insights you need to protect your margins and maximize profitability.

👉 Watch until the end for a proven checklist to ensure your BFCM success!


If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
Why Your DTC Subscription Model is Broken (and How to Fix It) [not-audio_url] [/not-audio_url]

Duration: 45:23
Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop…
How to Find High GMV Affiliates for Your Brand (On Autopilot) [not-audio_url] [/not-audio_url]

Duration: 48:35
Work with Jordan personally at ⁠www.ecommerceos.co⁠Work with social commerce club at ⁠www.socialcommerceclub.com⁠Get 27 strategies in 27 days at ⁠https://socialcommerceclub.com/pages/27-strategies⁠Join Tiktok shop elites…
The TikTok Shop Strategy Driving DTC Brands to Millions [not-audio_url] [/not-audio_url]

Duration: 9:21
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites maste…
Secret Product Launch Strategy TikTok Shop [not-audio_url] [/not-audio_url]

Duration: 8:11
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites maste…
How To Build A Creator Army Completely Automated New AI Tool [not-audio_url] [/not-audio_url]

Duration: 33:57
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites maste…
The Most Powerful Ad Unit ON TikTok Shop [not-audio_url] [/not-audio_url]

Duration: 12:07
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites maste…
I Used a Secret TikTok Shop Blitz Strategy And Our Brand Went Viral [not-audio_url] [/not-audio_url]

Duration: 10:44
Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites maste…
My New 1 Million Dollar TikTok Launch Strategy 2025 [not-audio_url] [/not-audio_url]

Duration: 10:39
Send us a textTired of slow, quiet TikTok Shop launches that fizzle out before they even begin?You're not alone.So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, luk…