Why Most Brands FAIL Black Friday Sales (And How to Fix It)

Why Most Brands FAIL Black Friday Sales (And How to Fix It)

Author: Jordan West October 15, 2025 Duration: 53:25
The Unofficial TikTok Shop Podcast with Jordan West
BusinessMarketing

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/about🚨 The #1 Mistake Killing BFCM Sales 🚨

Black Friday & Cyber Monday (BFCM) are the biggest e-commerce opportunities of the year, but most brands are making one costly mistake that destroys their sales potential. In this video, Jordan West breaks down the top mistake killing TikTok Shop and e-commerce sales during BFCM—and exactly how to avoid it.

You’ll learn:✅ How to prep your TikTok Shop listings for maximum conversions✅ The role of creator partnerships in boosting GMV✅ Why contribution margin matters more than percentages✅ Pricing and bundling strategies that actually work✅ The overlooked financial planning step that saves brands from failure

Whether you’re an e-commerce brand, marketer, or agency gearing up for Black Friday Cyber Monday, this video will give you the exact insights you need to protect your margins and maximize profitability.

👉 Watch until the end for a proven checklist to ensure your BFCM success!


If you're trying to figure out how to actually make money on TikTok Shop, you're in the right place. The Unofficial TikTok Shop Podcast with Jordan West cuts through the hype to deliver practical insights from the front lines. As the founder of Social Commerce Club, a leading agency in this space, Jordan West and his team are hands-on with major brands, navigating the platform's rapid changes daily. Each episode translates that direct experience into actionable advice you can use, whether you're launching a product or scaling an existing shop. You'll hear candid breakdowns of effective strategies, from optimizing your affiliate partnerships to harnessing creator-led growth. This isn't about vague theories; it's a focused look at the tactics generating real revenue right now. Tune in for a straightforward, no-fluff conversation that helps marketers and business owners build a smarter, more profitable approach to social commerce.
Author: Language: English Episodes: 100

Official website RSS
The Unofficial TikTok Shop Podcast with Jordan West
Podcast Episodes
Ep 623: 7 ways to Scale to 100k/month on TikTok Shop [not-audio_url] [/not-audio_url]

Duration: 17:19
Send us a textTikTok Shop isn’t just another e-commerce trend—it’s a land grab, and brands that move fast will dominate. Just like early Facebook ads in 2015, Amazon FBA in 2012, and Instagram’s organic reach in its prim…
Ep 622: The Foolproof Strategy to Land Your First TikTok Shop Sale [not-audio_url] [/not-audio_url]

Duration: 12:58
Send us a textMaking your first sale on TikTok Shop doesn’t have to be complicated! In this episode, Jordan West walks you through 10 actionable steps to land that first sale quickly. From picking the right product to le…
Ep 617: Cracking the Code on Ad Performance with Phoenix Ha, AdBeacon [not-audio_url] [/not-audio_url]

Duration: 35:25
Send us a textThe world of e-commerce advertising is evolving. Phoenix introduces us to the potential of understanding pre-purchase behaviors, enriching unidentified traffic, and why post-iOS 14.5 represents a chance for…

«1...5678910»