Building Your Investor List Part 2 — Investor Math, Investment Sizing & Where to Find High-Net-Worth Leads | Keely Hubbard & Eric Mattingly

How many investors do you actually need to raise $10 million? What happens when you ask an investor for the wrong amount? And where are the high-net-worth individuals who aren't already getting pitched by 50 other syndicators?

In Part 2 of the investor list series, Keely Hubbard and Eric Mattingly break down the investor math most syndicators skip — and the strategies that put you in front of the right people.

In this episode you will learn:

• The investor math: one relationship is worth $100K–$300K per year in capital — and what that means for how many investors you actually need

• How to use the referral multiplier — and how opening 35 new investors on one deal compounds over time

• How to create real urgency and exclusivity — why 3,000–5,000 people competing for 100 spots is an accurate description, not a tactic

• Investment sizing: the 5–10% net worth rule — why getting this wrong in either direction costs you the investor

• The $800K example: why turning down oversized capital builds more trust than taking it

• The Trojan horse strategy — how to get in front of high-net-worth investors by leading with your expertise, not real estate

This is Part 2 of a three-part series. Listen to Episode 137 first, then continue with Episode 139.

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