Capital Raising Foundations: Websites, Lead Magnets & Email Sequences with Keely Hubbard

She built three websites from scratch, tested every platform, and figured out exactly what works — and what silently kills conversions — for capital raisers who are not designers.

In Part 2 of Keely Hubbard's capital raising series on the Think Multifamily Podcast, she covers the business infrastructure behind a successful raise: the website mistakes that cost you investors before they ever reach out, how to build a lead magnet people actually want, and the email sequences that keep your list engaged without becoming another newsletter nobody opens.

In this episode you'll learn:

•       The three-second rule — why above-the-fold clarity accounts for 50% of whether a visitor ever reaches out

•       The Z-pattern eye movement rule and exactly where to place your two most important CTA buttons

•       Why "Invest with us" converts and "Learn more" doesn't — and how to fix your CTAs today

•       The lead magnet title formula that gets downloads — and why mistake-framed beats benefit-framed every time

•       Why newsletters don't count — and the subject line approach that actually gets emails opened

•       The best website builder for non-designers (Wix) and the free design tools that make everyone look professional

This is Part 2 of a three-part series. Listen to Episode 107 Part 1 for the foundation and Episode 107 Part 3 for investor conversation tactics.

Download Keely's free e-book and join the masterclass waitlist at keelyhubbard.com/masterclass.

Ready to take the next step in multifamily investing? Join us at our next live event at thinkmultifamily.com/event.

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