256 - Should you BUY or RENT your Trade Show Exhibit?  With Chris Dunn

256 - Should you BUY or RENT your Trade Show Exhibit? With Chris Dunn

Author: Jim Cermak October 14, 2024 Duration: 31:13

Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.

** Want More LEADS, More SALES and More PROFITS at your next Trade Show?

Book a free 15-minute strategy call here: https://tradeshowu.biz/services

We're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.


We discuss:

-- When does it make sense to buy compared to rent?

-- When is the breakeven ROI for buying versus renting?

-- What type of Exhibit program is a good candidate for renting?

-- Case Studies and more!


Chris's Top Tips:

-- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you’re at currently but also where you want to go and how you want to grow

-- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program

-- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance.


Special Offer from Chris and BlueHive:

BlueHive is happy to offer a 30 minute no charge tradeshow program audit


Contact Chris Dunn:

-- Email: Cdunn@bluehive.com

-- Website: www.bluehive.com

-- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/


Weekly Tips, Training and More! Register for our Newsletter at www.tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Create Amazing Memorable Events with Michael Green Food & Wine Experiences!

MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!


Jim Cermak hosts Trade Show University for Virtual & Live Events, a deep and practical resource for anyone whose business depends on connecting with an audience, whether on a convention floor or through a screen. This isn't about vague inspiration; it's a working toolkit built from conversations with seasoned experts and Jim's own extensive experience. Each episode functions like a focused seminar, delivering actionable tips and training that exhibitors, marketers, and show planners can apply immediately to see a real difference in their engagement and return on investment. With a library spanning over 220 episodes, the podcast covers the full spectrum of modern event planning-from crafting a compelling virtual booth experience to mastering the logistics and psychology of a live trade show. You'll hear candid discussions on common pitfalls, innovative strategies that are working right now, and breakdowns of what truly moves the needle for businesses. Beyond the audio, the community around this podcast extends into consulting and collaborative training, emphasizing real-world application. For professionals tired of wasting time and budget on events that don't deliver, this series offers a clear path forward, turning every appearance into a measurable success.
Author: Language: English Episodes: 100

Trade Show University for Virtual & Live Events
Podcast Episodes
179 - PRO TIP 4 - Think Like an Exhibitor! [not-audio_url] [/not-audio_url]

Duration: 7:49
Welcome to PRO TIP #4! Show Planners and Associations, this is directed at you!PRO TIP #4 is to Think Like an Exhibitor. If you want more successful shows going forward, growing shows, higher renewal rates, then you need…
176 - Events & Retreats on Cruise Ships! - with Rita Perez [not-audio_url] [/not-audio_url]

Duration: 25:44
Ever thought of taking your group or event to an exotic location or to sea? Today you have the opportunity to hear from a cruise specialist for groups!Rita M. Perez is founder of RitaVentures, a travel agency that specia…
175 - PRO Tip 3 - Think Like an Attendee [not-audio_url] [/not-audio_url]

Duration: 10:52
Here's Trade Show PRO Tip #3 - Hey Exhibitors...Want to make more money, better ROI and absolutely crush your goals? Think Like an Attendee!So many exhibitors get so wrapped up in themselves and talk about their product…
172 - Brand Storytelling to Uplevel Your Events - with Rachel Polin [not-audio_url] [/not-audio_url]

Duration: 27:24
We remember Stories. We remember them better than facts, figures, data and taglines. As you build your brand, are you using stories?Here to share the power of Brand Storytelling and how it can uplevel your upcoming shows…
171 - PRO Tip 2 - Get Your Team Excited for the Possibilities [not-audio_url] [/not-audio_url]

Duration: 5:04
Trade Show PRO Tip #2 – Get your team excited about the possibilitiesTrade Show PRO Tips are quick and powerful episodes that help exhibitors that are ready to go beyond the basics! If you are just starting out with trad…

«1...678910