256 - Should you BUY or RENT your Trade Show Exhibit?  With Chris Dunn

256 - Should you BUY or RENT your Trade Show Exhibit? With Chris Dunn

Author: Jim Cermak October 14, 2024 Duration: 31:13

Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.

** Want More LEADS, More SALES and More PROFITS at your next Trade Show?

Book a free 15-minute strategy call here: https://tradeshowu.biz/services

We're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.


We discuss:

-- When does it make sense to buy compared to rent?

-- When is the breakeven ROI for buying versus renting?

-- What type of Exhibit program is a good candidate for renting?

-- Case Studies and more!


Chris's Top Tips:

-- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you’re at currently but also where you want to go and how you want to grow

-- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program

-- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance.


Special Offer from Chris and BlueHive:

BlueHive is happy to offer a 30 minute no charge tradeshow program audit


Contact Chris Dunn:

-- Email: Cdunn@bluehive.com

-- Website: www.bluehive.com

-- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/


Weekly Tips, Training and More! Register for our Newsletter at www.tradeshowu.biz

Mentioned in this episode:

Subscribe to the new Trade Show University YouTube channel!

Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

Create Amazing Memorable Events with Michael Green Food & Wine Experiences!

MICHAEL GREEN CREATES AND HOSTS WINE AND FOOD EXPERIENCES THAT BUILD RELATIONSHIPS AND DRIVE SALES. FROM CONFERENCES TO OFFISTES, MICHAEL'S HIGH ENERGY PRESENTATIONS ARE INFORMATIVE, HIGHLY ENTERTAINING AND RESONATE FOR YEARS TO COME. Find out why CMO firm Chief Outsiders said… Michael does much more than develop events – he creates memorable experiences for his clients and their guests. His expertise spanned all elements from planning to execution. What made the events truly special and memorable were Michael’s knowledge, experience, contacts, and flair. He not only made us look good, he ensured we remained relevant in the eyes of our guests throughout the evening. LOOKING FOR A WAY TO STAND OUT AT YOUR NEXT CONFERENCE OR INCREASE YOUR CONFERENCE ROI? GO TO WWW.MICHAELGREEN.COM TO LEARN MORE. Mention you heard this ad on the Trade Show University podcast!


Jim Cermak hosts Trade Show University for Virtual & Live Events, a deep and practical resource for anyone whose business depends on connecting with an audience, whether on a convention floor or through a screen. This isn't about vague inspiration; it's a working toolkit built from conversations with seasoned experts and Jim's own extensive experience. Each episode functions like a focused seminar, delivering actionable tips and training that exhibitors, marketers, and show planners can apply immediately to see a real difference in their engagement and return on investment. With a library spanning over 220 episodes, the podcast covers the full spectrum of modern event planning-from crafting a compelling virtual booth experience to mastering the logistics and psychology of a live trade show. You'll hear candid discussions on common pitfalls, innovative strategies that are working right now, and breakdowns of what truly moves the needle for businesses. Beyond the audio, the community around this podcast extends into consulting and collaborative training, emphasizing real-world application. For professionals tired of wasting time and budget on events that don't deliver, this series offers a clear path forward, turning every appearance into a measurable success.
Author: Language: English Episodes: 100

Trade Show University for Virtual & Live Events
Podcast Episodes
208 - How to Create Strategic Memorability - with Rama Beerfas [not-audio_url] [/not-audio_url]

Duration: 23:10
Rama Beerfas, CTSM, MAS - is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products that are relevant to cl…
207 - Finding Your WHY Leads to Success - with Joel Bromley [not-audio_url] [/not-audio_url]

Duration: 26:02
Find your WHY and Find Success!! Businesses that have more locked in and enthusiastic workers at trade shows will draw in and engage with more attendees. You get more enthusiasm when you find your purpose...Your WHY!Joel…
206 - Adapting Trade Shows for the Future - with Marlys Arnold [not-audio_url] [/not-audio_url]

Duration: 25:40
When Marlys Arnold, a passionate trade show organizer for over two decades, started her podcast all the way back in 2006, she reconciled her journalistic and marketing backgrounds to navigate an ever-evolving industry an…
205 - What is a Trade Show Coach & Why You Need One [not-audio_url] [/not-audio_url]

Duration: 9:50
What is a trade show coach? Why hire one? And what can they do for your business?First of all - They make you Money, Save you Time, Improve Your Attendee and Customer Engagement, and Take the Headaches out of Planning!So…
203 - Trade Show Budget Breakdown & Critical Missing Items [not-audio_url] [/not-audio_url]

Duration: 15:51
In this episode, we are breaking down how businesses spend their trade show dollars based on an article from Exhibitor Magazine. From here you can learn if maybe you're spending too much or too little in an area. Plus I'…
200 - 12 Reasons Why Trade Shows are the BEST Marketing Tool [not-audio_url] [/not-audio_url]

Duration: 16:57
If you are not convinced, then please reach out to me!1. Connect with & qualify more of your target audience quicklyIf you’re at the right show! Only be at shows where your target audience is.Video training2. Talk to the…