256 - Should you BUY or RENT your Trade Show Exhibit?  With Chris Dunn

256 - Should you BUY or RENT your Trade Show Exhibit? With Chris Dunn

Author: Jim Cermak October 14, 2024 Duration: 31:13

Should you buy or rent the exhibit for your next Trade Show, Conference or Event? What's the ROI? This is a top question for big and Small Business across the US and Europe.

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We're going to break it down with great tips and advice from Chris Dunn, VP of Sales & Business Development with BlueHive Exhibits who has been in the industry for 30 years.


We discuss:

-- When does it make sense to buy compared to rent?

-- When is the breakeven ROI for buying versus renting?

-- What type of Exhibit program is a good candidate for renting?

-- Case Studies and more!


Chris's Top Tips:

-- When selecting an exhibit partner, like an exhibit house or an agency, make sure that you choose someone that you trust not only for where you’re at currently but also where you want to go and how you want to grow

-- Be open to exploring options on both the purchase and rental side to get the best combination that works for your Exhibit program

-- Create and understand a complete exhibit calendar that includes both sizes, show dates, locations and goals. Work with your partner to handle overlapping situations or an outlier space as a for instance.


Special Offer from Chris and BlueHive:

BlueHive is happy to offer a 30 minute no charge tradeshow program audit


Contact Chris Dunn:

-- Email: Cdunn@bluehive.com

-- Website: www.bluehive.com

-- LinkedIn: https://www.linkedin.com/in/chrisjdunn1/


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Mentioned in this episode:

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Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

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Jim Cermak hosts Trade Show University for Virtual & Live Events, a deep and practical resource for anyone whose business depends on connecting with an audience, whether on a convention floor or through a screen. This isn't about vague inspiration; it's a working toolkit built from conversations with seasoned experts and Jim's own extensive experience. Each episode functions like a focused seminar, delivering actionable tips and training that exhibitors, marketers, and show planners can apply immediately to see a real difference in their engagement and return on investment. With a library spanning over 220 episodes, the podcast covers the full spectrum of modern event planning-from crafting a compelling virtual booth experience to mastering the logistics and psychology of a live trade show. You'll hear candid discussions on common pitfalls, innovative strategies that are working right now, and breakdowns of what truly moves the needle for businesses. Beyond the audio, the community around this podcast extends into consulting and collaborative training, emphasizing real-world application. For professionals tired of wasting time and budget on events that don't deliver, this series offers a clear path forward, turning every appearance into a measurable success.
Author: Language: English Episodes: 100

Trade Show University for Virtual & Live Events
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