Tropical Social Podcast | Social Media Management & Strategy

Tropical Social Podcast | Social Media Management & Strategy

Author: Shannon Segall, Social Media Manager + Mentor Language: English Episodes: 100
Every Tuesday, Shannon Segall brings a dose of reality and strategy to the often-glossy world of online business on the Tropical Social Podcast. As a working Social Media Manager and Mentor, she digs into the genuine challenges and triumphs of building a sustainable career managing social media for others. This isn't about theoretical fluff; it's a practical resource for those actively crafting a business that allows for freedom and flexibility. Conversations here focus on actionable social media management and strategy, tackling everything from client acquisition and pricing to systems that create space for a life beyond the screen. Shannon explores what it truly means to design a career on your own terms, whether that dream looks like working from a beach, a coffee shop, or your living room. You'll hear honest discussions about mindset, operational hurdles, and the continuous learning required to stand out in a crowded digital marketplace. Tune in for a relatable and insightful podcast that feels more like a weekly mentorship session, dedicated to helping you navigate entrepreneurship with clarity and build a business that supports your personal definition of the laptop lifestyle.
Episodes
110. How To Elevate Your Client Experience As A Social Media Manager [not-audio_url] [/not-audio_url]

Duration: 14:25
Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining…
109. Why 90% of Podcasters Fail [not-audio_url] [/not-audio_url]

Duration: 18:37
In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the…
108. Social Media Is Fake: What I Struggle With As A Digital Nomad [not-audio_url] [/not-audio_url]

Duration: 23:09
Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Ep…
106. Why You Should Create Long-Form Content for SEO with Molly Ho [not-audio_url] [/not-audio_url]

Duration: 25:03
Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focu…
104. Building Thriving Communities On Social Media with Katie Campbell [not-audio_url] [/not-audio_url]

Duration: 33:56
I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communitie…
102. How To Get Over The Cringe Of Showing Up On Video [not-audio_url] [/not-audio_url]

Duration: 8:59
In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-cons…