How Synthreo Helps MSPs Sell AI (1061)

How Synthreo Helps MSPs Sell AI (1061)

Author: Marvin Bee August 12, 2026 Duration: 21:56

Callen Sapien, Co-Founder and CEO of Synthreo, joins the PitchIT 2026 series to discuss building an AI service practice for MSPs. Synthreo provides white-label, multi-tenant AI infrastructure that helps IT providers build, manage, govern, and bill for client-facing AI workspaces, workflows, and agents.

Guest: Callen Sapien

=== Chapters

  • 00:00 PitchIT 2026 introduction and guest welcome
  • 01:25 The MSP opportunity beyond ChatGPT and Claude
  • 04:20 Introducing Synthreo’s AI platform for MSPs
  • 07:15 Why Synthreo shifted to AI service delivery
  • 09:25 Out-of-the-box, custom, and autonomous AI agents
  • 12:20 White-label delivery and partner go-to-market support
  • 15:05 Packaging AI workflows, agents, and recurring services
  • 18:00 Synthreo AI and Builder: productivity versus automation
  • 20:20 What MSPs misunderstand about AI adoption

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=== SHOW MUSIC: 

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Uncle Marv's IT Business Podcast (Real Talk for IT Pros & MSPs) by Marvin Bee is where managed service providers and IT professionals come for straight, practical guidance. This podcast dives into the real-world challenges of running and growing an IT services business - from pricing and packaging to sales, operations, and client management. Each episode features conversations with seasoned IT pros who share hard-earned lessons, proven strategies, and honest stories from the field. Whether youre just starting your MSP or looking to streamline and scale, youll find actionable tips you can apply right away. Listen episodes to stay ahead of industry trends, avoid common pitfalls, and sharpen both your technical and business skills. This podcast is your ongoing companion for building a stronger, smarter, and more profitable IT business in a fast-changing tech landscape.
Author: Language: en-us Episodes: 50

Uncle Marv's IT Business Podcast (Products, stories, and tips for the MSP and IT Professional)
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