In this episode, I open up about how I’ve managed to run a solo MSP business profitably, stand firm on pricing, and emphasize value over being the cheapest. I share personal stories, from clients who have stuck with me since the ’90s to the lessons I learned from attorney friends about billing with confidence.
Liz was a recent speaker at Techcon Unplugged 2022 in Chicago. She is a technology attorney and specializes in Business and Coporate Law, Intellectual Property and Contracts.
Chris Moroz joins me to talk about his business. Actually, he ends up going off script and asking me for advice about cybersecurity vendors and how I nurtured my referral network.