Why you'll quit YouTube in 5 years (And how to avoid it) [feat. Matt Koval]

Why you'll quit YouTube in 5 years (And how to avoid it) [feat. Matt Koval]

Author: Tim Schmoyer August 8, 2022 Duration: 40:49

Most creators on YouTube go through a lifecycle where they work hard, achieve success, and then fade away. It tends to be about 5 to 7 years long.

After observing that pattern on YouTube for over a decade, Matt Koval decided to start talking more publicly about this issue and how we can continue to serve our audience well and grow our business for years to come.

You can check out Matt's channel, Creator Dynamics, here: https://www.youtube.com/c/CreatorDynamics

Check out the Creators Calculator here: https://creatorscalculator.com/

Check out Mighty Networks here: https://www.mightynetworks.com/

CREATOR SPOTLIGHT: Check out Adam's channels:

QUICKLY CONVERT NEW VIEWERS INTO FANS: Are you ready to quickly connect with first-time viewers in your very next video? In this FREE training you'll learn the 7 signals every viewer needs in order for your YouTube videos to grow!

Get the free training here and then schedule a free discovery call to see how we can help you grow: https://videocreators.com/seven-signals/

POWER TIP: Clips are now available on all YouTube channels. Learn how it works: https://support.google.com/youtube/answer/10332730

JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad

LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators


Tim Schmoyer started Video Creators as a YouTube growth agency back in 2013, and this audio extension of that work dives deep into the real, often unglamorous, work of building a channel that lasts. You’ll hear conversations that move beyond basic tips, focusing instead on the strategic decisions and mindset shifts required to turn a personal brand into a sustainable business. Each episode pulls from Tim’s extensive experience guiding everyone from absolute beginners to established corporate teams, unpacking the nuances of audience growth, content systems, and platform changes. This isn't about quick hacks; it's a practical resource for creators and entrepreneurs who are serious about developing a highly engaged community of subscribers who become genuine customers. The discussions in this podcast naturally cover the intersection of creative work, marketing psychology, and the technology that powers modern video businesses, offering a clear path whether you're aiming for your first ten thousand subscribers or scaling past a million. Tune in for honest reflections on what works, what doesn't, and how to adapt your approach for long-term success on YouTube and beyond.
Author: Language: English Episodes: 100

Video Creators
Podcast Episodes
What's the Best Strategy for.... (Ask Tim) [not-audio_url] [/not-audio_url]

Duration: 48:39
A few weeks ago, my team gave you all the opportunity to ask me anything and everything you want over on our YouTube Community Tab. Some of the questions were about YouTube while some of them are about parenting and my p…
YouTube burnout (and how to fix it) [not-audio_url] [/not-audio_url]

Duration: 37:13
It's a common story. You feel like you need to chase views to continue to be successful. But then, you start to lose the love for what you're doing. The passion is gone. You watch your competition and start forcing your…
What it takes to sell and make money on YouTube (the right way) [not-audio_url] [/not-audio_url]

Duration: 39:26
Whether you're just starting to get an audience on YouTube or have an established channel, one of the questions creators ask us all the time is how do you monetize your audience and influence beyond adsense? And how do y…
Easily Fix the Missing ALGORITHM Piece [not-audio_url] [/not-audio_url]

Duration: 37:17
We work with tons of creators and we see this problem all the time. You feel like you made the perfect video, but it just falls flat. It was perfect! What happened?! Well, the problem is, you can be really good at gettin…
The Biggest Creators Make These Mistakes [not-audio_url] [/not-audio_url]

Duration: 33:22
Why do some channels grow millions of views a month, have millons of subs, develop a die-hard following just to plateau and fall off the face of the planet? Today we will talk about the mistakes creators make that cause…
How Travis Earns $8k per month in Coaching with a Small Audience [not-audio_url] [/not-audio_url]

Duration: 35:51
A lot of us are creating content, selling courses, making podcasts, etc which provides a lot of value to our audiences. But today I want to talk about coaching, which has a lot of benefits as well. With coaching, you can…
How YouTube's History Affects the Future of our Content Strategy [not-audio_url] [/not-audio_url]

Duration: 41:55
Good content strategy on YouTube isn't about hacks and tricks. It's all about learning to think about your content the way YouTube thinks about it. When we align our content strategy with what YouTube wants to surface, i…
It's Better if you Don't Make Money on YouTube. Here's Why. [not-audio_url] [/not-audio_url]

Duration: 36:17
"If you turn your play into your work, you will never have to work a day in your life." FALSE. If you turn your play into your work, eventually it becomes work. And you need to find new play. JOIN THE POD SQUAD AFTER-PAR…
The Danger of Reaching Your Dreams on YouTube [not-audio_url] [/not-audio_url]

Duration: 31:41
We have big goals for ourselves. As creators, we want X amount of subs and we want to make X amount of dollars in X amount of time. When we actually reach these goals, we expect this huge momentous experience. But in all…