Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

Whisker Report - Episode 37 When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

Author: Pet Life Radio February 3, 2026 Duration: 35:46
On this episode of The Whisker Report, hosts Mary Tan tackles a topic no pet business or animal rescue ever wants to face—but absolutely must be prepared for: crisis communications. Joined by producer Mark Winter of Pet Life Radio, they welcome retired Minnesota police chief Craig Enevoldsen, a seasoned expert who spent decades managing high-pressure, high-visibility crises. From tragic accidents to employee misconduct and intense media scrutiny, Craig shares clear, practical guidance on what to do when everything goes wrong. The conversation covers dealing with reporters on your doorstep, communicating with staff and volunteers, handling social media firestorms, issuing statements, and knowing when a press conference is—or isn’t—necessary. It’s a must-listen episode for anyone in animal welfare or the pet industry who wants to protect their mission, reputation, and community when it matters most.

EPISODE NOTES: When Things Go Wrong: Crisis Communication for Pet Businesses & Rescues

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Navigating the world of publicity for pets and animal-centric businesses requires a unique blend of passion and strategy. That's the focus of Whisker Report-Pet PR & Publicity-Pet Life Radio Original. Hosted by Whisker Media's own pet PR experts, Mary Tan and Alexane Ricard, along with producer Mark Winter, this podcast offers a weekly deep dive into the mechanics of generating meaningful attention for animals. Whether you're involved in animal welfare, developing pet products, or building a brand as a pet influencer, the conversations here are tailored to your goals. Each episode features a special guest from the field, unpacking real-world case studies, effective tactics, and the nuanced art of crafting a compelling narrative. Listeners will hear candid discussions about what works, what doesn't, and how to build authentic connections in a crowded marketplace. It’s a practical resource for anyone looking to amplify their impact, offering actionable advice beyond generic marketing tips. Tune in for a behind-the-scenes look at the dedication and creativity that drives successful pet publicity, all delivered with the expertise of seasoned professionals who live and breathe this niche every day. This is more than just a podcast; it's a masterclass in advocacy and brand-building for the love of animals.
Author: Language: English Episodes: 39

Whisker Report - Pet PR & Publicity - Pet Life Radio Original
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