Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

Author: Julie Solomon August 28, 2024 Duration: 41:52
I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses! If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions.  Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 01:01 The Power of Online Courses 02:26 Creating and Launching Your Course 04:58 Why Choose Online Courses? 08:02 Real-Life Success Stories 12:55 Pricing Your Course 19:29 The Importance of the First Launch 21:35 The Importance of a 10% Edge in Course Creation 23:33 Adapting Course Content for Modern Audiences 25:10 Effective Course Launch Strategies 28:25 Finding Your Course Creator's Sweet Spot 31:07 Validating Your Course Idea 32:37 The Course Confident Bootcamp QUOTABLES: "When I think about online courses, I think about freedom." — Amy Porterfield "You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people." — Amy Porterfield "The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more." — Amy Porterfield GUEST RESOURCES: Amy Porterfield IG | @AmyPorterfield  RESOURCES: [BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

For established entrepreneurs, coaches, and creators, there often comes a point where the work you deliver has evolved beyond the story you tell about it. Woman of Influence exists for that precise, pivotal moment. Hosted by brand strategist and best-selling author Julie Solomon, this weekly podcast is a deep, practical resource for aligning your public message with the private mastery you've cultivated. The conversation here moves beyond basic marketing tactics into the core of strategic personal branding-how you communicate your value, scale your influence with integrity, and build a business that truly reflects your current expertise. Since 2017, Julie has guided listeners through these nuanced challenges across more than 500 episodes, drawing from her own experience and that of other successful leaders. Each episode of this podcast feels like a focused coaching session, whether Julie is unpacking a specific framework or interviewing a guest about their real-world journey. You'll hear candid discussions on navigating visibility, pricing with confidence, refining a compelling offer, and leading from a place of authentic authority. It’s for those who are ready to close the gap between being excellent at their craft and being known for it, making Woman of Influence a trusted tool for meaningful business growth.
Author: Language: English Episodes: 100

Woman of Influence
Podcast Episodes
From Strategy to Stillness: How Clarity Finds You [not-audio_url] [/not-audio_url]

Duration: 16:54
In this solo episode, I’m diving into something deeply personal—the butterfly effect of becoming. I share three transformative moments from my life that weren’t defined by strategy or planning, but by resonance—those une…
The Personal Brand Shift You Need to Make This Year [not-audio_url] [/not-audio_url]

Duration: 52:45
In this special Summer Series Flip episode, I sit down with my dear friend Stephanie Cartin, co-founder of Entreprenista, for a deep dive into personal branding, refined messaging, and sustainable visibility. We unpack w…
Your Presence Is the Product: Stop Selling From Who You Used to Be [not-audio_url] [/not-audio_url]

Duration: 19:35
In this soul-stirring solo episode, I’m diving deep into a conversation that’s been rising quietly beneath the surface—not just with my clients, but within myself: it’s time to lead from who you are now, not who you used…
Letting Go of What Works: Why I Retired My Most Successful Program [not-audio_url] [/not-audio_url]

Duration: 27:16
In this deeply honest and vulnerable solo episode, I’m sharing why I officially retired one of the most successful programs of my career—Pitch It Perfect—and what that decision taught me about leadership, identity, and a…
Stop Overdelivering and Start Converting: The New Way to Grow Online [not-audio_url] [/not-audio_url]

Duration: 54:36
In this Summer Show Flip episode, I’m thrilled to bring you a powerful conversation I had with Teresa Heath-Wareing on her podcast Your Dream Business. We dive deep into the two most essential elements for online busines…
Stop Abandoning Yourself Inside Your Own Success [not-audio_url] [/not-audio_url]

Duration: 16:31
In this deeply personal solo episode, I’m pulling back the curtain on one of the most transformational shifts I’ve made in my business—and life. If you’ve ever felt successful on the outside but misaligned on the inside,…
The Difference Between Content and Messaging (And Why It Matters) [not-audio_url] [/not-audio_url]

Duration: 42:25
In this special Summer Flip Series episode, I’m so excited to share a powerful and honest conversation I had on the Online Business for Christian Women podcast with my dear friend Stefanie Gass. We’re diving deep into th…
Speak to Her Identity, Not Her Pain—And Watch Her Say Yes [not-audio_url] [/not-audio_url]

Duration: 16:26
If you’ve ever felt like your content is thoughtful, your offers are solid, and you’re showing up consistently—but your best-fit clients still aren’t buying—this episode is for you. Today, I’m diving deep into the real r…