Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

Author: Julie Solomon August 28, 2024 Duration: 41:52
I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses! If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions.  Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 01:01 The Power of Online Courses 02:26 Creating and Launching Your Course 04:58 Why Choose Online Courses? 08:02 Real-Life Success Stories 12:55 Pricing Your Course 19:29 The Importance of the First Launch 21:35 The Importance of a 10% Edge in Course Creation 23:33 Adapting Course Content for Modern Audiences 25:10 Effective Course Launch Strategies 28:25 Finding Your Course Creator's Sweet Spot 31:07 Validating Your Course Idea 32:37 The Course Confident Bootcamp QUOTABLES: "When I think about online courses, I think about freedom." — Amy Porterfield "You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people." — Amy Porterfield "The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more." — Amy Porterfield GUEST RESOURCES: Amy Porterfield IG | @AmyPorterfield  RESOURCES: [BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

For established entrepreneurs, coaches, and creators, there often comes a point where the work you deliver has evolved beyond the story you tell about it. Woman of Influence exists for that precise, pivotal moment. Hosted by brand strategist and best-selling author Julie Solomon, this weekly podcast is a deep, practical resource for aligning your public message with the private mastery you've cultivated. The conversation here moves beyond basic marketing tactics into the core of strategic personal branding-how you communicate your value, scale your influence with integrity, and build a business that truly reflects your current expertise. Since 2017, Julie has guided listeners through these nuanced challenges across more than 500 episodes, drawing from her own experience and that of other successful leaders. Each episode of this podcast feels like a focused coaching session, whether Julie is unpacking a specific framework or interviewing a guest about their real-world journey. You'll hear candid discussions on navigating visibility, pricing with confidence, refining a compelling offer, and leading from a place of authentic authority. It’s for those who are ready to close the gap between being excellent at their craft and being known for it, making Woman of Influence a trusted tool for meaningful business growth.
Author: Language: English Episodes: 100

Woman of Influence
Podcast Episodes
From Self-Doubt to Confidence: Rewriting the Stories That Limit You [not-audio_url] [/not-audio_url]

Duration: 31:16
Have you ever felt like something unseen is holding you back from fully stepping into your power? In this episode, I’m diving deep into the subconscious beliefs, past experiences, and hidden fears that create an invisibl…
How to Get Clients Asking ‘How Can I Work With You?’ [not-audio_url] [/not-audio_url]

Duration: 19:35
I am so excited about today’s episode because we’re diving into one of my favorite topics, messaging! If you’ve been struggling to attract the right clients or feel like your content isn’t converting, this episode is for…
The Truth About Visibility: How to Get Seen by the Right People [not-audio_url] [/not-audio_url]

Duration: 19:56
If you’ve been feeling like you’re doing all the things but still aren’t getting the visibility and recognition you want, this episode is for you! Today, I’m breaking down what true visibility really means (hint: it’s no…
Boundaries, Clarity, and Leadership: A New Approach to Growth [not-audio_url] [/not-audio_url]

Duration: 20:00
Today on the podcast, I’m introducing a simple yet powerful mindset shift that can transform how you show up in your business—The That’s Fine Method. If you’ve ever held back from setting boundaries, optimizing an offer,…
The Secret to Selling Signature Offers Without Burnout [not-audio_url] [/not-audio_url]

Duration: 22:55
In this episode, I’m sharing a game-changing strategy for those of you feeling stuck when it comes to selling your signature offers. If you’ve been relying on freebies or low-ticket offers that aren’t converting the righ…
From Audio to Video: The Future of Podcasting with Hala Taha [not-audio_url] [/not-audio_url]

Duration: 46:43
I’m so excited to welcome Hala Taha back to the podcast! Known as the “Podcast Princess,” Hala is the founder of Young and Profiting and the Yap Media Network, and she’s a true expert in all things podcasting. In this ep…
The Key to Sustainable Growth: Embracing Simplicity and Gratitude [not-audio_url] [/not-audio_url]

Duration: 20:00
Happy New Year, friends, and welcome to 2025! In this cozy solo episode, I’m diving into a deeply personal topic that feels so aligned for the start of the year—shifting from the constant chase for more to fully embracin…