Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

Using Your “10% Edge” to Confidently Launch & Scale a Profitable Digital Course

Author: Julie Solomon August 28, 2024 Duration: 41:52
I am so excited about today’s conversation with my dear friend Amy Porterfield. Amy is the host of the top-ranked podcast Online Marketing Made Easy and has generated over $100 million in revenue from digital courses! If you're looking to establish yourself as an expert and generate sustainable revenue in your business, this episode is for you! Amy dives deep into the world of course creation and launching, sharing valuable insights and practical tips from how to price your courses effectively, to how to leverage your unique expertise, and even choosing a course topic that aligns with your audience's needs and your passions.  Whether you're a seasoned entrepreneur or just starting, this episode will remove the mystery and equip you to create and launch your own highly profitable digital courses. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS: 01:01 The Power of Online Courses 02:26 Creating and Launching Your Course 04:58 Why Choose Online Courses? 08:02 Real-Life Success Stories 12:55 Pricing Your Course 19:29 The Importance of the First Launch 21:35 The Importance of a 10% Edge in Course Creation 23:33 Adapting Course Content for Modern Audiences 25:10 Effective Course Launch Strategies 28:25 Finding Your Course Creator's Sweet Spot 31:07 Validating Your Course Idea 32:37 The Course Confident Bootcamp QUOTABLES: "When I think about online courses, I think about freedom." — Amy Porterfield "You can launch a digital course teaching exactly what you teach in one-on-one coaching and offer it to so many more people." — Amy Porterfield "The pricing of a course is about the results you are promising and the bigger, more powerful results you tend to charge more." — Amy Porterfield GUEST RESOURCES: Amy Porterfield IG | @AmyPorterfield  RESOURCES: [BOOTCAMP] Join Amy’s 2-week virtual bootcamp that will guide you through the foundational steps of creating your own digital course. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! Must Haves This Month!  KAJABI: Kajabi is offering a free 30-day trial to start your business if you go to Kajabi.com/influencer.

For established entrepreneurs, coaches, and creators, there often comes a point where the work you deliver has evolved beyond the story you tell about it. Woman of Influence exists for that precise, pivotal moment. Hosted by brand strategist and best-selling author Julie Solomon, this weekly podcast is a deep, practical resource for aligning your public message with the private mastery you've cultivated. The conversation here moves beyond basic marketing tactics into the core of strategic personal branding-how you communicate your value, scale your influence with integrity, and build a business that truly reflects your current expertise. Since 2017, Julie has guided listeners through these nuanced challenges across more than 500 episodes, drawing from her own experience and that of other successful leaders. Each episode of this podcast feels like a focused coaching session, whether Julie is unpacking a specific framework or interviewing a guest about their real-world journey. You'll hear candid discussions on navigating visibility, pricing with confidence, refining a compelling offer, and leading from a place of authentic authority. It’s for those who are ready to close the gap between being excellent at their craft and being known for it, making Woman of Influence a trusted tool for meaningful business growth.
Author: Language: English Episodes: 100

Woman of Influence
Podcast Episodes
When Your Business Evolves Faster Than Your Voice [not-audio_url] [/not-audio_url]

Duration: 45:50
In this episode, I sit down with my friend Samantha Skelly for a deeply honest conversation about identity, presence, and what it really means to lead from your highest self. We talk about releasing performative success,…
The Power of Noticing What’s Already Yours [not-audio_url] [/not-audio_url]

Duration: 21:55
In this solo episode, I explore a powerful shift that’s been reshaping my life and leadership: moving from owning my blessings to truly stewarding them. I share how a simple but confronting truth—“It’s not good stewardsh…
From Ownership to Stewardship: The Shift That Changes Everything [not-audio_url] [/not-audio_url]

Duration: 15:12
In this week’s episode, I am opening up about the surprising fear that can surface when everything you prayed for finally arrives — the clients, the clarity, the calm — and how your nervous system often needs time to cat…
Patterns, Power & Plant Medicine: A Journey of Healing with Joy Shaw [not-audio_url] [/not-audio_url]

Duration: 51:44
In this episode, I sit down with my dear friend Joy Shaw for a powerful and heart-opening conversation about calling, courage, and trusting the path God lays in front of you. Joy shares her incredible journey of walking…
Healing the Nervous System to Step Into Your Next-Level Self [not-audio_url] [/not-audio_url]

Duration: 57:07
In this episode, I sit down with Fiona Walsh for a powerful conversation about healing the nervous system, releasing old protective patterns, and stepping into your next-level identity with clarity and confidence. Fiona…
Stop Teaching, Start Transforming: The Art of the Conversion Story [not-audio_url] [/not-audio_url]

Duration: 45:40
In this powerful conversation, I’m joined once again by my friend and speaking coach, Colin Boyd, to celebrate the release of his brand new book One Presentation Away: Become an Irresistible Speaker and Convert More Clie…
Why it’s time to break up with success with Christina Galbato [not-audio_url] [/not-audio_url]

Duration: 40:48
In this episode, I sit down with my dear friend Christina Galbato—entrepreneur, creator, and host of She’s WELLthy—for an honest and deeply personal conversation about growth, spirituality, and the courage it takes to st…
The Messy, Beautiful Middle: Embracing Your Next Chapter [not-audio_url] [/not-audio_url]

Duration: 54:44
In this episode, I sit down with one of my dearest friends, Alyshia Ochse—an actress, writer, and host of That One Audition—for a deeply honest conversation about creativity, evolution, and what it means to live fully ex…
Don’t be the best, be the only [not-audio_url] [/not-audio_url]

Duration: 53:04
In this powerful and deeply personal episode, I sit down with my dear friend, Derek Warburton, for an intimate conversation about identity, community, healing, and light. Derek—an acclaimed media personality, fashion ico…
The Power of the Pause: Rebuilding in Alignment [not-audio_url] [/not-audio_url]

Duration: 14:50
In this solo episode, I’m taking you behind the scenes of one of the most important seasons of my business and life—the quiet recalibration that happens when what once felt aligned no longer fits. This isn’t burnout or s…