The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

Author: Clay Conry January 20, 2026 Duration: 51:07

The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has been on a journey to develop a composite breed that can provide marketing flexibility along with maternal longevity for his customers. He joins me to discuss the process of developing this breed today.

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Wineglass Ranch

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Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 50

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
How to Protect the Ranch from Long-term Care Expenses (WCP 520) [not-audio_url] [/not-audio_url]

Duration: 1:05:40
Long-term Care can easily eclipse five figures per month. That becomes an issue pretty quickly from a cash-flow perspective. There are ways to protect the ranch and other assets from the threat of long-term care expenses…
Building a Marketplace for Regenerative Genetics (WCP 519) [not-audio_url] [/not-audio_url]

Duration: 47:24
As the regenerative space matures it becomes more and more apparent that one of the challenges is finding genetics that won't break the bank with their maintenance requirements. On the other side of the same coin a chall…
How to Grow Employees that Help your Business Thrive (WCP 518) [not-audio_url] [/not-audio_url]

Duration: 57:23
Emilie Hopson has spent years working in corporate HR. Now she has moved on to server ranchers with that expertise. She wants to help give ranchers the tools they need to grow thriving business that serve the ranchers, t…
How Can AI Give Humans More Time for What They are Best At (WCP 517) [not-audio_url] [/not-audio_url]

Duration: 59:36
Gabe Wight had experience in fields where technology was deployed to help improve the effectiveness of the businesses in which he was involved. So he knew there was a way for technology to help his livestock business thr…
Developing an Independent AI Platform for Ranchers (WCP 515) [not-audio_url] [/not-audio_url]

Duration: 43:12
The problem with most AI platforms is that they are more concerned about keeping you engaged than they are about giving you accurate well researched information. Ian Murdock trained Save.Ag on quality information from re…
How to Become a Wealthy (Day Working) Cowboy (WCP 514) [not-audio_url] [/not-audio_url]

Duration: 1:15:42
It's easy to love the idea of being a day working cowboy. It is less clear hot to survive and thrive financially while doing that. Crockett Carothers has found a way to do both. It requires a different way of thinking ab…
Why Food Resonates So Deeply (WCP 513) [not-audio_url] [/not-audio_url]

Duration: 55:27
Raising food is honorable and resonates deeply with us as humans. Much of worship throughout time has involved food. On top of that food can heal many of the diseases caused by our broken food system. Justin and Jenni Ba…
The Profit Producing Power of Aubrac Cattle (WCP 512) [not-audio_url] [/not-audio_url]

Duration: 51:06
Finding cattle that are adapted to your environment goes a long way to generating and protecting profit. Ken and Jenny Stewart have recently acquired a herd of Aubrac Cattle and given their breadth of experience they are…