The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

Author: Clay Conry January 20, 2026 Duration: 51:07

The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has been on a journey to develop a composite breed that can provide marketing flexibility along with maternal longevity for his customers. He joins me to discuss the process of developing this breed today.

Sponsor:

Wineglass Ranch

Take the Survey:

Working Cows 2026 Listener Survey

Relevant Links:

Arrow L Ranch Composite Bull Sale


Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 50

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
Creating a Land of Milk and Honey (WCP 491) [not-audio_url] [/not-audio_url]

Duration: 47:51
We hear many references to a "land of milk and honey." What is that? Why is it desirable? How can we make it a reality on our ranch? We answer these questions and more with Alejandro Carrillo on this episode. Alejandro C…
Taking Control of Your Money (WCP 490) [not-audio_url] [/not-audio_url]

Duration: 57:25
We could potentially be leaving a lot of money on the table when we don't have control of our own monetary system. We know the banks often have the largest and fanciest buildings in town. What if we became our own banker…
The Role of Beef in the Fight to Protect Private Property (WCP 488) [not-audio_url] [/not-audio_url]

Duration: 45:54
There are many people saying out loud and in public that they would like to see global beef production greatly curtailed or even ended. Organizations like the World Economic Forum talk about ending the idea of private pr…
How to Care for the Things We Love Most (WCP 487) [not-audio_url] [/not-audio_url]

Duration: 51:45
My family joined me at the North Dakota Association of Soil Conservation Districts Annual Meeting to share their thoughts on their favorite (and least favorite) parts of ranching the way we do. We discuss the importance…
The Role of Grazing in Succeeding in the First Generation (WCP 486) [not-audio_url] [/not-audio_url]

Duration: 52:15
Shawn Freeland has been on quite a journey to get started as a first generation rancher. We discuss the role of grazing and paying attention to soil health in helping that journey succeed. We talk about getting started b…
Spiritual Leadership in the Home (WCP 484) [not-audio_url] [/not-audio_url]

Duration: 50:30
How do we pass on the faith to the next generation? God has entrusted us with tools that are simple. You might say ordinary. They are ordinary in that anyone can do them. They are extraordinary in that when we are faithf…
Understanding and Deploying Profit for Business Growth (WCP 483) [not-audio_url] [/not-audio_url]

Duration: 42:31
The first thing we need to understand is what profit is. Then we need to know what profit is for. Once we have that vision in place we can maintain our motivation over the long hall for sustainable growth. Josh Kerpan jo…
Winning Spiritual Battles (WCP 482) [not-audio_url] [/not-audio_url]

Duration: 50:33
The fundamental reality of our lives is a spiritual one. According to Ephesians we do not wrestle against flesh and blood, but against principalities and powers and the rulers of the darkness of this age, and against spi…