The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

The Marketing Flexibility that Comes from Composite Cattle (WCP 489)

Author: Clay Conry January 20, 2026 Duration: 51:07

The more off ramps we can build into our cattle marketing strategy the better. Having versatile cattle that are capable of working in multiple different enterprises gives us more opportunities. Mason Lautenschlager has been on a journey to develop a composite breed that can provide marketing flexibility along with maternal longevity for his customers. He joins me to discuss the process of developing this breed today.

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Wineglass Ranch

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Clay Conry hosts Working Cows-Regenerative Ranching to Maximize Profitability and Soil Health, a conversation grounded in the daily realities of running a ranch as a business. This isn't just theory; it's a practical dialogue for those whose livelihoods are tied to the land. Each episode delves into the interconnected management of four critical assets: the Land, the Animals, the Money, and the People. The goal is straightforward yet profound-to explore how regenerative practices can simultaneously heal the soil and improve the bottom line. You’ll hear from experienced ranchers and other leaders who share tangible strategies for better stockmanship, financial decision-making, and leadership on and off the range. The underlying purpose of the podcast is to glorify God by creating this essential platform for knowledge exchange. Listeners tuning in will find honest discussions about increasing operational effectiveness, ensuring that the stewardship of their resources leads to greater resilience and profitability. It’s for anyone ready to move beyond conventional thinking and discover how a regenerative approach impacts every facet of a ranching operation, from earthworms to economics.
Author: Language: en-us Episodes: 50

Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
Podcast Episodes
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One of the sweet spots in any system is when you can turn a "waste" product into a beneficial output. Wool, unfortunately, has become one such product. It isn't as high quality in wetter environments and certain breeds a…
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It takes a unique mindset to continue to stay in touch with the traditional way of doing things. Scott Gore has been on this journey from a young age. His focus has been on rawhide braiding. We discuss how he got started…
The Importance of Good Financials for Regenerating Land (WCP 494) [not-audio_url] [/not-audio_url]

Duration: 50:47
How do you regenerate a landscape that your family hasn't managed for decades? This has been the journey that Jim Eitel has been on. We discuss his strategy and the usefulness of the good financial information provided b…
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Duration: 44:16
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