Behind the scenes of the 2026 Pet Business Content Planner launch

Are you planning to launch a new product or service and want to get an idea of what to expect?

This episode is a behind the scenes account of launching my Pet Business Content Planner for 2026.

This is a product I created in 2025, so this year was the second year and I wanted to put this episode out to give an insight into the work involved.

I'm sharing a 'warts and all' insight into my planner launch as I think hearing how it's actually gone - the wobbles, the grit, the moments of doubt - is more helpful than a polished success story.

If you'd like to listen in to me talk very openly about the experience, this episode is for you.

Topics and timings in this episode:

0.00 – Episode introduction and what this behind-the-scenes is about.

1.40 – Why I created a planner and how planning supports my clients.

3.15 – The first planner, why I wanted it to be different and the scrappy 2025 launch.

5.40 – Developing the 2026 planner.

8.20 – The different elements of the planner this year, including the 12 'Words for when' exercises.

9.45 – Sourcing awareness days and collaborating with my designer Kate Hendry on the structure.

11.25 – PR and media coverage I secured for this year’s planner launch.

13.15 – Talks, workshops and collaborations I did with pet industry communities.

15.05 – My charity campaign for StreetVet.

17.00 – Email campaigns, sales, pricing changes and deciding to let people “choose what you pay.”

18.50 – Coping with slower sales, social media overwhelm and the role of AI.

19.10 – Remembering my dad and keeping going when things are tough.

20.40 – My Costa Coffee wobble with Maria and remembering my belief in the planner.

22.30 – Creating the Planner Club: co‑working, quarterly planning and accountability.

23.55 – Feedback from Elizabeth and how the Planner Club helps pet business owners.

24.06 – Thank yous to everyone who helped shape and support the planner.

To order a planner head here: https://rachelspencer.co.uk/shop/

Further reading/listening

Should you buy my Pet Business Content Planner

How to use the Pet Business Content Planner

How to create a Pet Business Social Media Calendar

How to create a repeatable content plan

The rollercoaster of running a business

The confidence experiment and how to be more brave

Building habits in your pet business you can stick to

Creating a plan that matches your strengths, skills, goals and values