Behind the scenes of the 2026 Pet Business Content Planner launch

Behind the scenes of the 2026 Pet Business Content Planner launch

Author: Rachel Spencer April 14, 2026 Duration: 28:35
Your pet business, Your way
BusinessAnimalsEntrepreneurshipFamilyKidsKids & FamilyMarketingPets

Are you planning to launch a new product or service and want to get an idea of what to expect?

This episode is a behind the scenes account of launching my Pet Business Content Planner for 2026.

This is a product I created in 2025, so this year was the second year and I wanted to put this episode out to give an insight into the work involved.

I'm sharing a 'warts and all' insight into my planner launch as I think hearing how it's actually gone - the wobbles, the grit, the moments of doubt - is more helpful than a polished success story.

If you'd like to listen in to me talk very openly about the experience, this episode is for you.

Topics and timings in this episode:

0.00 – Episode introduction and what this behind-the-scenes is about.

1.40 – Why I created a planner and how planning supports my clients.

3.15 – The first planner, why I wanted it to be different and the scrappy 2025 launch.

5.40 – Developing the 2026 planner.

8.20 – The different elements of the planner this year, including the 12 'Words for when' exercises.

9.45 – Sourcing awareness days and collaborating with my designer Kate Hendry on the structure.

11.25 – PR and media coverage I secured for this year’s planner launch.

13.15 – Talks, workshops and collaborations I did with pet industry communities.

15.05 – My charity campaign for StreetVet.

17.00 – Email campaigns, sales, pricing changes and deciding to let people “choose what you pay.”

18.50 – Coping with slower sales, social media overwhelm and the role of AI.

19.10 – Remembering my dad and keeping going when things are tough.

20.40 – My Costa Coffee wobble with Maria and remembering my belief in the planner.

22.30 – Creating the Planner Club: co‑working, quarterly planning and accountability.

23.55 – Feedback from Elizabeth and how the Planner Club helps pet business owners.

24.06 – Thank yous to everyone who helped shape and support the planner.

To order a planner head here: https://rachelspencer.co.uk/shop/

Further reading/listening

Should you buy my Pet Business Content Planner

How to use the Pet Business Content Planner

How to create a Pet Business Social Media Calendar

How to create a repeatable content plan

The rollercoaster of running a business

The confidence experiment and how to be more brave

Building habits in your pet business you can stick to

Creating a plan that matches your strengths, skills, goals and values


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Official website RSS
instagramlinkedinspotify
Your pet business, Your way
Podcast Episodes
Ways to work with me to get your pet business noticed in 2024 [not-audio_url] [/not-audio_url]

Duration: 22:03
Is raising your profile and feeling more confident when it comes to being visible one of your goals for 2024?If so, it would be great to chat about working together!As a journalist, pet blogger, and visibility coach spec…
Reflecting on 2023, business buddies and looking forward to 2024 [not-audio_url] [/not-audio_url]

Duration: 29:39
How was 2023 for you? Is it a year you’re happy to look back on or one you’d rather forget?This week’s podcast is about reflecting on the last 12 months because there will be high points and inside of the challenges ther…
What's your pet business culture and why it matters? [not-audio_url] [/not-audio_url]

Duration: 34:24
Have you ever thought about the culture of your pet business?This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own.Your culture is comprised of the…
How to get your Pet Business Content Cracked [not-audio_url] [/not-audio_url]

Duration: 17:32
Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys,…
The power of taking a pause in your pet business [not-audio_url] [/not-audio_url]

Duration: 29:29
When you're running a business, it often feels like there's never a moment to catch your breath, with a constant stream of tasks demanding your attention.This week's podcast looks into the significance of occasionally hi…
Navigating the rollercoaster of running your own pet business [not-audio_url] [/not-audio_url]

Duration: 43:37
When you started your small business, did you think there would be a smooth path to growth, an upwards trajectory?This week on the podcast, I’m talking about the rollercoaster ride that is being your own boss, and why we…

«1...5678910»