Get your pet business in the press in five simple steps

Get your pet business in the press in five simple steps

Author: Rachel Spencer February 3, 2026 Duration: 28:32
Your pet business, Your way
BusinessAnimalsEntrepreneurshipFamilyKidsKids & FamilyMarketingPets

Is getting some press coverage something you’d love to achieve for your pet business?

You might see other people in the industry getting brilliant media coverage and wonder ‘how do they do it?’

Well, the good news is you don’t need a huge budget and a fancy PR company to appear in the media and make sure your business is seen.

In this podcast episode I’m sharing five simple steps you can follow to if you’d like to Get Your Pet Business in the Press.

There’s also a PDF you can download here that takes you through each step, with space for notes and ideas and additional resources.

Key topics and timings in this episode:

0.30 - Introduction to the episode and how to get the PDF download which walks you through each step.

2.00 - Why you don’t need a PR company or agency to get in the press.

3.13 - How getting in the press can help you grow your pet business.

5.22 - The difference in the number of people you can reach through media coverage versus social media.

6.26 - Case study Zoe Willingham.

7.15. - Step one - consider who you want to reach.

9.52 - Step two - think about where you would like to be featured.

13.27 - Step three - come up with a story idea.

20.10 - Step four - find the right person to pitch to - the one who is likely to be interested in what you have to say.

23.41 - Step five - write your pitch.

25.22 - Be prepared to have the journalist call as soon as you send your pitch.

Links mentioned in this episode:

Download the Five Steps PDF

Read How to prepare for an interview in ten simple steps

How to prepare for an interview in ten simple steps

Is my Pets Get Visible membership right for you?

How to write a press release for your pet business

How to find journalists contact details

What’s the difference between a pitch and a press release

Three moments you can use as story ideas


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

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Your pet business, Your way
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