How to create a repeatable content plan for your pet business

How to create a repeatable content plan for your pet business

Author: Rachel Spencer January 27, 2026 Duration: 24:50
Your pet business, Your way
BusinessAnimalsEntrepreneurshipFamilyKidsKids & FamilyMarketingPets

Would you love to feel calm and in control of your content?

Does it sometimes feel like you're constantly scrambling for ideas, or vanishing off social media when life gets busy?

The good news is, you don’t need to chase trends or create from scratch every single day.

You can have a plan that fits around you and your life.

In this podcast episode, I'm sharing how repeatable content tasks - things you can post every week or every month - can help you stay consistent, visible, and connected to your audience without feeling overwhelmed or stuck.

You'll learn what repeatable content is (and what it isn't), how it helps with confidence and consistency, and why it builds trust and leads to more sales.

Plus I share some behind the scenes about the posts I use each week and month, and how you can create your own content rhythm using my free calendar and wall planner.

This episode is part of the January 2026 planning series and includes a chance to win a three-night stay at Sunnyside Cottage or a year in the Pets Get Visible membership if you grab a planner before January 28th.

Key topics and timings:

1.05 - How to access your free social media calendar and wall planner.

2.05 - Why self-promotion feels so hard.

3.14 - How repeatable tasks are just for you and can't be copied.

4.30 - Why being consistent helps and keeping in touch regularly and will put you way ahead of marketing gurus.

6.44 - What's in the calendar.

7.00 - Why repeatable content works, why we need to keep talking about our offers and how customers need so many more touchpoints now.

8.30 - The repeatable tasks I have in my business.

12.45 - What happens when you download the calendar and how you can use it.

14.00 - Putting together your repeatable plan.

16.03 - How repeatable content helps make your life easier.

18.30 - How to download the calendar.

20.42 - Ways to access more support in Pets Get Visible and what's involved.

23.12 - Episode summary and how to get in touch.

Links mentioned in this episode:

Download the social media calendar: https://rachelspencer.co.uk/calendar/

Check out the Pet Business Content Planner: https://rachelspencer.co.uk/shop/

Further listening/reading:

Alex McCann on putting your personality into your content

Making planning a habit in your pet business

Creating habits you can stick to

Should you buy my pet business content planner

How to use the pet business content planner

Is my Pets Get Visible membership right for you?


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

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Your pet business, Your way
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