The power of building relationships to grow your business with Kerry Jordan

The power of building relationships to grow your business with Kerry Jordan

Author: Rachel Spencer July 24, 2023 Duration: 40:32

Kerry Jordan is an award-winning dog photographer and founder of National Dog Photography Day, an event that goes viral every year.

She works with small pet brands helping them showcase their work beautifully through her photography.

Kerry says the key thing she has done to grow her business is build relationships with people in her community on social media and championing the work they do.

In this episode she talks about working with brands who share your values and ethos, trusting your intuition and finding ways to make marketing your business enjoyable.

Plus Whippets, wine and why if you think you’re going to regret not doing something, that’s a sign you really need to go for it.

What you’ll learn in this episode:

How Kerry went from shooting weddings to following her passion and working with dogs (2.45)

Finding her way to promote her dog photography work on social media (4.48)

Focusing on relationship building rather than worrying about likes (5.26)

Sharing personal experiences in her content and how that’s helped Kerry to connect with people who share her values (9.03)

Why it’s important to take your time with relationship building to grow your business (15.41)

Kerry’s first National Dog Photography Day and what it was like to be in the spotlight around the world (20.40)

How the day has grown over the years and the impact it’s had on her business (23.25)

What Kerry’s business looks like today (31.13)

Kerry’s advice for anyone who is feeling nervous about trying new things that might feel scary (35.10)

What’s next for Kerry and why she’s shooting Christmas photos in July (36.36)

Links mentioned in this episode: 

Find out more about Kerry on her website: https://www.furandfables.com/

Follow her on Facebook: https://www.facebook.com/FurAndFable

Connect on Instagram: https://www.instagram.com/fur_and_fables

The Email Marketing Show Podcast: https://www.emailmarketingheroes.com/podcast/

See Kerry’s pictures of Sunnyside Cottage in the Guardian: https://www.theguardian.com/travel/2023/jul/15/20-of-the-best-dog-friendly-places-to-stay-in-the-uk


There's a persistent myth in the pet industry that success requires a rigid, one-size-fits-all formula. Your Pet Business, Your Way exists to dismantle that idea entirely. Hosted by Rachel Spencer, a journalist and accredited coach with deep roots in this world, this podcast is a conversation for pet professionals-groomers, trainers, walkers, product makers-who feel exhausted by generic marketing advice and industry trends that clash with their personal values and lifestyle. Rachel brings her background as a mentor and author to frank discussions about building a sustainable enterprise that doesn't demand you sacrifice your family time, your sanity, or your unique voice. Episodes delve into practical strategies for marketing, client relationships, and entrepreneurship, but always through the lens of your individual circumstances. You'll hear from Rachel directly, as well as insights from others navigating the same path, focusing on how to grow a business that genuinely fits around your life, whether that involves kids, other passions, or simply a desire for more autonomy. This isn't about following a rulebook; it's about writing your own. Tune in for a refreshingly realistic take on creating a pet business that thrives on your terms, making this podcast a trusted resource for anyone who believes their love for animals and their personal ambitions can truly coexist.
Author: Language: English Episodes: 100

Your pet business, Your way
Podcast Episodes
Plan your prosperous 2024 [not-audio_url] [/not-audio_url]

Duration: 14:52
Are you ready to plan out 2024 for your pet business?Whether the start of the New Year has you brimming with enthusiasm or you’d rather ease yourself in gently, it’s likely you’ve been thinking about what you’d like to a…
Ways to work with me to get your pet business noticed in 2024 [not-audio_url] [/not-audio_url]

Duration: 22:03
Is raising your profile and feeling more confident when it comes to being visible one of your goals for 2024?If so, it would be great to chat about working together!As a journalist, pet blogger, and visibility coach spec…
Reflecting on 2023, business buddies and looking forward to 2024 [not-audio_url] [/not-audio_url]

Duration: 29:39
How was 2023 for you? Is it a year you’re happy to look back on or one you’d rather forget?This week’s podcast is about reflecting on the last 12 months because there will be high points and inside of the challenges ther…
What's your pet business culture and why it matters? [not-audio_url] [/not-audio_url]

Duration: 34:24
Have you ever thought about the culture of your pet business?This topic came up recently during a discovery call with a client, and I realised I had never taken the time to define my own.Your culture is comprised of the…
How to get your Pet Business Content Cracked [not-audio_url] [/not-audio_url]

Duration: 17:32
Christmas is right around the corner and this is such an exciting time for you and your pet business. People love spending money on pets during the holidays, whether it’s treating their furry family members to new toys,…
The power of taking a pause in your pet business [not-audio_url] [/not-audio_url]

Duration: 29:29
When you're running a business, it often feels like there's never a moment to catch your breath, with a constant stream of tasks demanding your attention.This week's podcast looks into the significance of occasionally hi…