Aesopians E10: Healthcare MSP Growth Ft. Benson Bashford of AZComp Technologies

Aesopians E10: Healthcare MSP Growth Ft. Benson Bashford of AZComp Technologies

Author: Tortoise and Hare Software August 24, 2026 Duration: 49:19

What does the growth story of a healthcare-focused MSP look like from the VP of Marketing’s seat?

Benson Bashford, VP of Marketing at AZComp Technologies, joins The Aesopians Podcast to share how the company evolved from a Medisoft reseller into a broader healthcare technology and managed services provider.

Benson walks through the different stages of that growth, including the shift toward recurring revenue, launching managed IT services into an existing customer base, building a lead generation engine, recovering from SEO challenges, testing paid search, referrals, direct mail, and outbound campaigns, and expanding into services like revenue cycle management.

He also shares how AZComp’s focus on company culture and service delivery has supported its growth by creating stronger customer relationships, reviews, testimonials, and trust in the sales process.

It’s a practical look at what MSP growth actually looks like over a long time horizon, including the channels that worked, the ones that slowed down, and how the company continued adapting along the way.

📖 Related Resources:

🎧 Listen on Spotify Apple & More:
https://creators.spotify.com/pod/profile/aesopians/episodes/Aesopians-E10-Healthcare-MSP-Growth-Ft--Benson-Bashford-of-AZComp-Technologies-e3nr23g

📺 Watch On YouTube:
https://www.youtube.com/watch?v=2CTCasxy5Qw

🔗 Benson's Website:
https://www.azcomp.com/

🔗 Benson's LinkedIn:
https://www.linkedin.com/in/bensonvbashford

🔗 Hunter’s LinkedIn:
https://www.linkedin.com/in/huntern/

📝 Show Notes:
https://tortoiseandharesoftware.com/blog/aesopians-e10-growth-of-a-healthcare-msp-ft-benson-bashford-of-azcomp-technologies/


Hunter Nelson hosts Aesopian's-The MSP Marketing Podcast, a space dedicated to the particular challenges of marketing a managed service provider business. Instead of abstract theory, each episode unfolds through candid conversations with MSP owners and other voices from the channel who have navigated the path to growth firsthand. You’ll hear them recount their real-world stories, discussing what actually worked to attract and secure clients, with a consistent emphasis on sustainable inbound marketing strategies and practical lead generation. This approach makes the discussions inherently educational, rooted in the kind of wisdom that only comes from experience. The conversational tone feels like listening in on a valuable peer-to-peer chat, stripping away the hype to focus on actionable insights for IT service providers. Brought to you by Tortoise and Hare Software, this podcast serves as a resource for those looking to build their practice thoughtfully, prioritizing steady progress and proven methods over quick fixes. It’s for anyone in the MSP field seeking a genuine, detailed look at how others are solving the perpetual puzzle of finding the right customers.
Author: Language: English Episodes: 10

Aesopian's - The MSP Marketing Podcast
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