Aesopians E7 - Joining The Feel Good MSP Sales Training Program Ft. Brian Gillette

Aesopians E7 - Joining The Feel Good MSP Sales Training Program Ft. Brian Gillette

Author: Tortoise and Hare Software May 19, 2025 Duration: 52:12

🎙️ Episode Summary:


In this episode of the Aesopians Podcast, Hunter Nelson sits down with Brian Gillette, founder of Feel-Good MSP, to explore how Managed Service Providers can modernize their sales approach—without sacrificing integrity or connection.


Brian shares the philosophy behind the “Feel-Good Close,” a methodology rooted in empathy, clarity, and emotional intelligence. You’ll hear why traditional fear-based sales tactics are losing their edge—and how MSPs can win more deals by being human, listening better, and showing up with purpose.


This conversation also gives you a behind-the-scenes look at the Feel-Good MSP sales program, from the 60-day onboarding experience to the practical frameworks that have helped MSPs 10x their MRR. Whether you’re an MSP owner, sales leader, or marketer, you’ll walk away with actionable insights to level up your process.


🎯 Key Takeaways:


  • âś… The structure behind the Feel-Good Close and how it builds trust
  • âś… Why emotional intelligence is a strategic sales advantage
  • âś… What new members can expect during their first 60 days in the Feel-Good MSP program
  • âś… How to craft ideal customer profiles using demographics, psychographics, and use cases
  • âś… Real success stories from MSPs who’ve transformed their sales with Brian’s approach

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Hunter Nelson hosts Aesopian's-The MSP Marketing Podcast, a space dedicated to the particular challenges of marketing a managed service provider business. Instead of abstract theory, each episode unfolds through candid conversations with MSP owners and other voices from the channel who have navigated the path to growth firsthand. You’ll hear them recount their real-world stories, discussing what actually worked to attract and secure clients, with a consistent emphasis on sustainable inbound marketing strategies and practical lead generation. This approach makes the discussions inherently educational, rooted in the kind of wisdom that only comes from experience. The conversational tone feels like listening in on a valuable peer-to-peer chat, stripping away the hype to focus on actionable insights for IT service providers. Brought to you by Tortoise and Hare Software, this podcast serves as a resource for those looking to build their practice thoughtfully, prioritizing steady progress and proven methods over quick fixes. It’s for anyone in the MSP field seeking a genuine, detailed look at how others are solving the perpetual puzzle of finding the right customers.
Author: Language: English Episodes: 7

Aesopian's - The MSP Marketing Podcast
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