Aesopians E9 - Webinar Lead Generation For MSPs Ft. Scott Millar From IT Rockstars

Aesopians E9 - Webinar Lead Generation For MSPs Ft. Scott Millar From IT Rockstars

Author: Tortoise and Hare Software May 22, 2026 Duration: 49:41

Referrals are great, but they are not always predictable. In this episode of Aesopians, Scott Millar of IT Rockstars shares how MSPs can use webinars to generate qualified leads, educate prospects, and create warmer sales conversations.

We talk about why webinar lead generation works so well for MSPs that need a more consistent pipeline. Scott explains how to choose webinar topics that speak to real business problems, why your audience needs to be specific, and how education can help you build trust before the sales call ever happens.

You will also hear why follow-up is where the real opportunity gets created. A webinar is not just a presentation. It is a lead generation system that includes promotion, registration, reminders, attendance, replay emails, and timely outreach to the right prospects.

If your MSP wants a more repeatable way to build authority, stay visible with local business owners, and create better sales opportunities, this conversation is worth a listen.

📖 Related Resources:

🎧 Listen on Spotify:
Listen to this Aesopians episode on Spotify

🎧 Listen on Apple Podcasts:
Listen to this Aesopians episode on Apple Podcasts

🔗 Scott’s Website:
Visit IT Rockstars

📲 Scott’s LinkedIn:
Connect with Scott Millar on LinkedIn

📲 Hunter’s LinkedIn:
Connect with Hunter Nelson on LinkedIn

Show Notes:
Read the full show notes for this episode


Hunter Nelson hosts Aesopian's-The MSP Marketing Podcast, a space dedicated to the particular challenges of marketing a managed service provider business. Instead of abstract theory, each episode unfolds through candid conversations with MSP owners and other voices from the channel who have navigated the path to growth firsthand. You’ll hear them recount their real-world stories, discussing what actually worked to attract and secure clients, with a consistent emphasis on sustainable inbound marketing strategies and practical lead generation. This approach makes the discussions inherently educational, rooted in the kind of wisdom that only comes from experience. The conversational tone feels like listening in on a valuable peer-to-peer chat, stripping away the hype to focus on actionable insights for IT service providers. Brought to you by Tortoise and Hare Software, this podcast serves as a resource for those looking to build their practice thoughtfully, prioritizing steady progress and proven methods over quick fixes. It’s for anyone in the MSP field seeking a genuine, detailed look at how others are solving the perpetual puzzle of finding the right customers.
Author: Language: English Episodes: 8

Aesopian's - The MSP Marketing Podcast
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