Aesopians E5 - Tech To Rep, Year 1 As An MSP Salesperson Ft. Ashton Fortuna

Aesopians E5 - Tech To Rep, Year 1 As An MSP Salesperson Ft. Ashton Fortuna

Author: Tortoise and Hare Software April 21, 2025 Duration: 43:57
From Cable Puller to Closer: Lessons from a Tech-Turned-MSP Sales Rep

Transitioning from tech to sales isn't easy—but it can be one of the most rewarding moves in your MSP career. In this episode of the Aesopians Podcast, Hunter Nelson talks with Ashton Fortuna, an MSP sales rep who made the leap from onsite technician to full-time dealmaker. Ashton shares candid insights from his first year in sales, including the mindset shifts, outreach strategies, and daily habits that helped him push through doubt, rejection, and early setbacks.

Whether you're an MSP owner thinking of moving a tech into sales—or a technician looking for a path with more flexibility, income potential, and customer connection—this episode delivers a clear-eyed look at what it really takes to succeed.

What You’ll Learn in This Episode:
  • 💼 How Ashton went from cable pulling to consistently closing deals
  • ⚙️ Why most techs underestimate the challenge—and power—of sales
  • 🧠 How Ashton overcame imposter syndrome and created a custom sales rhythm using 15-minute task sprints
  • 📊 How he structured his outreach to hit 100+ touches a week and gain real traction
  • 🐥 Why rubber ducks (yes, rubber ducks) became a key part of his brand recall strategy
  • 💡 What helped Ashton go from 0 to $13K in monthly recurring revenue—and what he'd do differently if he started again

🔗 Related Resources:



Hunter Nelson hosts Aesopian's-The MSP Marketing Podcast, a space dedicated to the particular challenges of marketing a managed service provider business. Instead of abstract theory, each episode unfolds through candid conversations with MSP owners and other voices from the channel who have navigated the path to growth firsthand. You’ll hear them recount their real-world stories, discussing what actually worked to attract and secure clients, with a consistent emphasis on sustainable inbound marketing strategies and practical lead generation. This approach makes the discussions inherently educational, rooted in the kind of wisdom that only comes from experience. The conversational tone feels like listening in on a valuable peer-to-peer chat, stripping away the hype to focus on actionable insights for IT service providers. Brought to you by Tortoise and Hare Software, this podcast serves as a resource for those looking to build their practice thoughtfully, prioritizing steady progress and proven methods over quick fixes. It’s for anyone in the MSP field seeking a genuine, detailed look at how others are solving the perpetual puzzle of finding the right customers.
Author: Language: English Episodes: 7

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