Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!

Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!

Author: BKBT Productions August 5, 2024 Duration: 58:49
Why are so many cybersecurity company founders so bad at talking about their own products?! This week we're joined by Elliot Volkman and Doug Landis to talk about how they used storytelling training to transform one company's message to its customers! In this episode: 🤦‍♂️ Why so many founders are terrible at talking about their own products 🎭 The power of storytelling vs. spewing facts and stats 💰 Why companies should invest in communication skills for operators, not just technical skills. 📊 Building trust through customer stories, not flashy banners 🗣️ Practical tips for nailing your next conference presentation Tune in for some real talk on how to cut through the noise and actually connect with your audience. No BS, just straight advice. ————————— 🏔️We're coming to SecureWorld Denver! Here are some exclusive discount codes: BKBTSWC1    Conference Pass $50.00 Discount BKBTSWO1    Open Sessions (Free) BKBTSWP1    Plus Pass $75.00 Discount 🔥Want a little BKBT fire for your conference? Or maybe your GTM team needs a high-test dose of buyer insight at your next SKO! Drop us a line at bareknucklespod@gmail.com

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
Podcast Episodes
Best Of: Confronting big tech's abuses as a question of human rights [not-audio_url] [/not-audio_url]

Duration: 43:39
We're off this week, deep into planning and scheduling for next year. Please enjoy this Best Of episode, originally released in October. Hannah Storey, Advocacy and Policy Advisor at Amnesty International [https://www.am…
Looking ahead to the next year in tech and human impact [not-audio_url] [/not-audio_url]

Duration: 33:28
2025 was hella weird. The AI revolution is here whether we asked for it or not. This week, George K and George A reflect on the year and what it means for 2026. At AWS re:Invent, George A watched a machine create a custo…
How Expertise becomes a blind spot in technology development [not-audio_url] [/not-audio_url]

Duration: 40:45
Graeme Rudd spent years taking emerging technology into austere environments and watching it fail. He assessed over 350 technologies for a Department of Defense lab. The pattern was consistent: engineers solved technical…
Getting Addicted to the Process and Chasing Excellence [not-audio_url] [/not-audio_url]

Duration: 35:10
What happens when you go all in and bet on yourself? Taylor McClatchie, professional Muay Thai fighter with ONE Championship, joins the show to share how she did just that. She spent a decade in reproductive science, wor…
Re-thinking How AI Can Actually Drive Business Value [not-audio_url] [/not-audio_url]

Duration: 36:13
Eric Pilkington joins the show to cut through the noise around artificial intelligence and deliver some hard truths about what's actually working—and what's just expensive theater. AI isn't new; it's been around for 70+…
Confronting Big Tech's Abuses as a Question of Human Rights [not-audio_url] [/not-audio_url]

Duration: 44:36
Hannah Storey, Advocacy and Policy Advisor at Amnesty International [https://www.amnesty.org], joins the show to talk about her new brief that reframes Big Tech monopolies as a human rights crisis, not just a market comp…
Can Ethical AI Democratize Therapy and Higher Quality Care? [not-audio_url] [/not-audio_url]

Duration: 57:03
Clinical psychologist, Dr. Sarah Adler, joins the show this week to talk about why "AI Therapy" doesn't exist, but is bullish on what AI can help therapists achieve. Dr. Adler is a clinical psychologist and CEO of Wave […