Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!

Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!

Author: BKBT Productions August 5, 2024 Duration: 58:49
Why are so many cybersecurity company founders so bad at talking about their own products?! This week we're joined by Elliot Volkman and Doug Landis to talk about how they used storytelling training to transform one company's message to its customers! In this episode: 🤦‍♂️ Why so many founders are terrible at talking about their own products 🎭 The power of storytelling vs. spewing facts and stats 💰 Why companies should invest in communication skills for operators, not just technical skills. 📊 Building trust through customer stories, not flashy banners 🗣️ Practical tips for nailing your next conference presentation Tune in for some real talk on how to cut through the noise and actually connect with your audience. No BS, just straight advice. ————————— 🏔️We're coming to SecureWorld Denver! Here are some exclusive discount codes: BKBTSWC1    Conference Pass $50.00 Discount BKBTSWO1    Open Sessions (Free) BKBTSWP1    Plus Pass $75.00 Discount 🔥Want a little BKBT fire for your conference? Or maybe your GTM team needs a high-test dose of buyer insight at your next SKO! Drop us a line at bareknucklespod@gmail.com

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
Podcast Episodes
From SOC to CEO, and Learning from Failure to Find Success [not-audio_url] [/not-audio_url]

Duration: 33:07
Quinnlan Varcoe, founder of Blueberry Security, joins the show for a raw conversation about building a security startup! Quinn takes us through her wild ride from SOC analyst to founder - including how she shut down her…
New Research on Burnout and Performance in Cyber [not-audio_url] [/not-audio_url]

Duration: 43:47
Dr. Kashyap "Kash" Thimmaraju joins the show to talk about a new study on burnout, wellbeing, and flow state in security operations. George K and George A talk to Kash about: * New research using psychologically validate…
Memes, Menace, and Monster Trucks: Live from RSAC 2025 [not-audio_url] [/not-audio_url]

Duration: 20:00
Recorded LIVE at RSAC 2025: Don Jeter, Chief Meme Officer at Torq returns! He breaks down how Torq built a cult brand in cybersecurity around their "SOAR is Dead" campaign. George K and George A talk to Don about: * Harn…
RSAC 2025 Preview! [not-audio_url] [/not-audio_url]

Duration: 4:46
George K and George A are off to San Francisco for RSAC 2025 this week. Here are some short musings on what they think they might see... Mentioned: * Chase Cunningham has built an app that lets you rank vendor demos in r…
From Hacker to Founder, and Cybersecurity's Future [not-audio_url] [/not-audio_url]

Duration: 45:15
"When you look at cybersecurity…we've got to be constantly thinking about how we disrupt ourselves in order to actually solve the problem." Casey Ellis is a hacker, a founder, and an advisor and investor. Occupying a lot…
Why Great CISOs Are Never Bored [not-audio_url] [/not-audio_url]

Duration: 43:01
Jake Bernardes, CISO at Anecdotes, brings a uniquely adventurous spirit to this week's show! And his ethos of "Don't be an a**hole" is certainly one we can get behind. George K and George A talk to Jake about: * Jake's "…
Best of Episode! [not-audio_url] [/not-audio_url]

Duration: 32:43
George K and George A are out this week to keynote SecureWorld Toronto and host the Cyber Pitch Battle Royale. Catch up on interviews you may have missed with: * Stacey Lokey-Day on collecting experiences to build your c…
Continuous Red Teaming in the AI Era [not-audio_url] [/not-audio_url]

Duration: 31:49
This week, Ads Dawson, Staff AI Security Researcher at Dreadnode, joins the show to talk all things AI Red Teaming! George K and George A talk to Ads about: * The reality of securing #AI model development pipelines * Why…
How Building Talent Creates Loyalty and Business Value [not-audio_url] [/not-audio_url]

Duration: 44:37
Ever wondered why cybersecurity hiring is broken? Jessica's flipping the script with a revolutionary approach to talent acquisition and development! George K and George A talk to Jessica about: * How she transformed the…
Trust, Risk, and AI:  On the Cybersecurity  Decisions That Matter [not-audio_url] [/not-audio_url]

Duration: 32:15
This week, researcher Kate Wood from Info-Tech joins the show to talk about the future of security autonomization with AI. George K and George A talk to Kate about: * The reality of AI adoption in security beyond marketi…