Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!

Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!

Author: BKBT Productions August 5, 2024 Duration: 58:49
Why are so many cybersecurity company founders so bad at talking about their own products?! This week we're joined by Elliot Volkman and Doug Landis to talk about how they used storytelling training to transform one company's message to its customers! In this episode: 🤦‍♂️ Why so many founders are terrible at talking about their own products 🎭 The power of storytelling vs. spewing facts and stats 💰 Why companies should invest in communication skills for operators, not just technical skills. 📊 Building trust through customer stories, not flashy banners 🗣️ Practical tips for nailing your next conference presentation Tune in for some real talk on how to cut through the noise and actually connect with your audience. No BS, just straight advice. ————————— 🏔️We're coming to SecureWorld Denver! Here are some exclusive discount codes: BKBTSWC1    Conference Pass $50.00 Discount BKBTSWO1    Open Sessions (Free) BKBTSWP1    Plus Pass $75.00 Discount 🔥Want a little BKBT fire for your conference? Or maybe your GTM team needs a high-test dose of buyer insight at your next SKO! Drop us a line at bareknucklespod@gmail.com

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
Podcast Episodes
How Cyber Marketing Teams Can Better Understand and Connect to Buyers [not-audio_url] [/not-audio_url]

Duration: 49:06
This week Jeanette Belashov, of Anvilogic [https://www.anvilogic.com/], joins the show to talk about smarter and more authentic cybersecurity marketing. George K and George A talk to Jeanette about: * Why the lead gen MQ…
World Domination, the Process, and Gaining Real World Cyber Skills [not-audio_url] [/not-audio_url]

Duration: 43:52
The unstoppable Tennisha Martin joins the show this week! The Executive Director of BlackGirlsHack [https://www.blackgirlshack.org/] digs into what it really takes to build diverse cybersecurity talent pipelines in today…
Authentic Networking and Using Your Voice [not-audio_url] [/not-audio_url]

Duration: 37:58
Candace Williams, security leader, joins the show to talk about what ACTUALLY matters in networking and professional development in cybersecurity. No BS, just real talk from someone who's lived it. George K and George A…
GRC Engineering: The Manifesto and Beyond! [not-audio_url] [/not-audio_url]

Duration: 59:39
This week we dive into GRC Engineering with Justin Pagano, Emre Ugurlu, and returning guest Terra Cooke, three of minds behind the new GRC Engineering Manifesto. We tackle: * Why GRC folks are engineers (yes, really!) *…
Cybersecurity for the Food Supply Chain [not-audio_url] [/not-audio_url]

Duration: 42:28
Kristin Demoranville joins the show this week to talk securing the food supply chain as critical infrastructure, incidents' effect on the global economy, representation in ICS/OT, and more! George K and George A talk to…
Career Pivots and Forging Your Own Cyber Journey with Stacey Lokey-Day [not-audio_url] [/not-audio_url]

Duration: 45:25
This week, Stacey Lokey-Day joins the show to talk about her career pivot from stay-at-home mom to cybersecurity analyst! George K & George A talk to Stacey about: * How she leveraged a bootcamp experience into a success…