Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!

Why So Many Founders Fail at Talking About Their Own Product, with Elliot Volkman & Doug Landis!

Author: BKBT Productions August 5, 2024 Duration: 58:49
Why are so many cybersecurity company founders so bad at talking about their own products?! This week we're joined by Elliot Volkman and Doug Landis to talk about how they used storytelling training to transform one company's message to its customers! In this episode: 🤦‍♂️ Why so many founders are terrible at talking about their own products 🎭 The power of storytelling vs. spewing facts and stats 💰 Why companies should invest in communication skills for operators, not just technical skills. 📊 Building trust through customer stories, not flashy banners 🗣️ Practical tips for nailing your next conference presentation Tune in for some real talk on how to cut through the noise and actually connect with your audience. No BS, just straight advice. ————————— 🏔️We're coming to SecureWorld Denver! Here are some exclusive discount codes: BKBTSWC1    Conference Pass $50.00 Discount BKBTSWO1    Open Sessions (Free) BKBTSWP1    Plus Pass $75.00 Discount 🔥Want a little BKBT fire for your conference? Or maybe your GTM team needs a high-test dose of buyer insight at your next SKO! Drop us a line at bareknucklespod@gmail.com

There’s a lot of noise in the world of technology talk, but Bare Knuckles and Brass Tacks cuts through it with a focus on the people behind the products and the societal currents shaping our digital landscape. Hosts George K and George A steer conversations that are less about specs and hype, and more about real-world consequences. You’ll hear them dig into topics like the messy rollout of new AI tools, the often-invisible backbone of digital infrastructure, and why communities adopt or reject certain technologies. This podcast regularly features guests from various fields who offer unvarnished opinions on what’s genuinely functional and what’s fundamentally flawed in our tech-saturated lives. The discussions move beyond simple commentary to challenge the standard narratives promoted by the tech industry, examining the cultural and social ripples of every new development. It’s a show for anyone who feels that technology coverage often misses the human element-the frustrations, the adaptations, and the ethical dilemmas. Tune in for a grounded, critical, and consistently engaging dialogue that connects the dots between code and culture. This production from BKBT Productions lives up to its name, getting down to the brass tacks of how technology is built and used, with a bare-knuckle honesty that’s increasingly rare.
Author: Language: English Episodes: 100

Bare Knuckles and Brass Tacks
Podcast Episodes
The Tech Industry and Being the Role Model You Needed as a Kid [not-audio_url] [/not-audio_url]

Duration: 35:23
Kendrick Trotter joins the show to talk about going from Uber driver to a major account executive at a public cybersecurity company, then founding his own business that created over $70 million in annualized salaries for…
Status Check: AI Hype, Practical Use, & Up-skilling for a New Economy [not-audio_url] [/not-audio_url]

Duration: 33:09
George K and George A went completely off-script this week and recorded their first one-on-one episode in years. Fair warning: it gets heated about some industry trends that have been grinding their gears. George K and G…
Building Teams, the Quantum Future, Outsourcing, and So Much More! [not-audio_url] [/not-audio_url]

Duration: 44:47
Vivek Khindria, longtime CISO, joins the show and he brought the heat. We talk building security teams, quantum computing timelines, and why your board doesn't want to hear about firewall rules. George K and George A tal…
Best of:  Supporting the Queer Community in Cybersecurity [not-audio_url] [/not-audio_url]

Duration: 31:36
This week, we're returning to the original inspiration for our Pride in Cyber campaign! Angela Brown and Amber DiPippa join the podcast to discuss their scholarship initiative supporting LGBTQ+ individuals pursuing cyber…
Phish Club is Building a Community for Junior Practitioners [not-audio_url] [/not-audio_url]

Duration: 43:41
Madeline and Oliver from Phish Club [https://www.linkedin.com/company/phishclub/] joined the show to talk community building for junior practitioners in cybersecurity. George K and George A talk to Madeline and Oliver ab…
From Digital Saturation Back to Real Relationships in Cyber Marketing [not-audio_url] [/not-audio_url]

Duration: 40:59
While everyone's obsessing over digital lead gen and automation, veteran marketer David Mundy argues the best companies are going back to basics - building actual relationships and cutting through the noise. George K and…
What's Really Plaguing SOC Teams, Lessons for Vendors & Leaders [not-audio_url] [/not-audio_url]

Duration: 41:51
Erik Bloch, security operations expert and longtime infosec leader, joins the show to talk about the real problems plaguing SOCs and why the industry keeps missing the mark! George K and George A talk to Erik about: - Th…
Burnout Lessons for Executive Leaders in Tech & Cyber [not-audio_url] [/not-audio_url]

Duration: 32:44
This conversation hits different. Mohammed "Moh" Waqas, CTO Healthcare at Armis, joined us to talk about burnout, mental health, and the hidden costs of our "always-on" cybersecurity culture. George K and George A talk t…