Episode 385: Are the People You Surround Yourself with Hurting Your Business?

Have you ever felt like the weight of your business is resting solely on your shoulders? Do you find yourself wondering why some ventures soar while others struggle to take off? Join me for this week's episode of Bella in Your Business!  We will uncover the secret to scaling your pet business: surrounding yourself with the right people. In the ever-changing landscape of entrepreneurship, let's the critical role that your team plays in shaping the destiny of your business. From spotting common pitfalls in scaling to navigating the intricate world of social media marketing. I share personal advice and invaluable insights. What solutions can you take to move your business in the direction you want to go? From mastering DIY social media content creation to deciphering the mysteries of inconsistent branding, this episode is jam-packed with actionable advice. Are you ready to revolutionize your approach to business coaching, marketing, and branding? I emphasize the transformative power of surrounding yourself with the right people. Plus, I share insights on attracting clients and staff through strategic marketing. So, whether you’re a seasoned entrepreneur or just dipping your toes into the pet business world, this episode serves as your roadmap to success. Thank you to our wonderful sponsor JazzHr! Topics & Key Points: Social media marketing challenges and solutions Business coaching, marketing, and branding Surrounding oneself with supportive people Timestamps: [3:29] Social media marketing challenges and solutions for small business owners [10:47] Business coaching, marketing, and branding [14:41] Supportive people for business success Notable Quotes: [1:37] "keeping the wrong people in your life could truly hurt your business. And I don't think that you understand how much of an effect this can happen have. " [4:58] "as a coach as someone who sees 30,000 foot view, I see exactly what you gotta do. But sometimes you gotta get out of your throat out of your own way. So I want you to think about like" [12:25] "you need a strategy, you need direction, you need a compass, you need like, check ins, like we can do this. But as, as a coach, I also need to wonder, like, do you want to do this?" Resources: Sign up for a 20 mins call  Better Marketing with Bella Did you love this episode? Make sure you never miss an episode! Head over to Apple Podcasts or Spotify to subscribe to Bella In Your Business. Transcript: Welcome to another episode of Bella in Your Business. My name is Bella Vasta. Today we're gonna do a Bella Butt Kick. Yep, I've warned you. So if you're not ready for it, or if you want a teaching episode, this is not going to be the episode for you. But oh my gosh, I who there's always something with spring where I do a lot of 20-minute coaching calls. And so I get to talk to a lot of you. And while a lot of people are now starting to ramp up and gear up in their business, they're starting to hire more. They're starting to scale and expand. There are some problems that I see happening, that I wanted to talk about today. You may or may not know, every single week This podcast is something that I literally kind of sit and get quiet and think, what do I want to talk about what is weighing on my heart? What do my jumpers need to know, this podcast every single week is literally like a love letter from me to you. And there's a lot of you that download it every single month. And although or every single week. And although I might not be able to hear back from every one of you, despite my begging of you to email me,bella@jumpconsulting.net I just kind of try to keep my pulse on what is going on. And today, I wanted to talk to a talk about a really serious issue that I see. And it's it's it's keeping the wrong people in your life that could truly hurt your business. And I don't think that you understand how much of an effect this can have. And at the same time, keeping the right people in your business can drastically help your business. But I'm going to talk about the right at the end. And I'm gonna give you some examples of the wrong right now because I've had some conversations that have just hurt my heart. If these people had other better people surrounding them, or if they were jumpers, right, a lot of this could have been avoided. And as a coach as a mama bear as someone who wants to go to battle for you, who wants to stand next to you in the trenches, and fight the big bad wolf or, you know, give you that the five fingers up and over to help you up and over your challenges. It just breaks my heart, it breaks my heart. So I take a drink of water. Um, there is one business owner, I'm going to give you a couple of examples that I know of. And she is I think the thing is a Jill of all trades jack of none, or Master of None, which means she was trying to do a little bit of everything. And, she, along with some other people that I've experienced, whether it's been online or on these calls, or just reading stuff from other people have used COVID as an example, or as an excuse. And like I said, this might piss some of you off. And I'm sorry, not sorry, I'm here to give you the honest to God's truth. COVID was in 2020 building back was 2021 be 2022. It is now 2024. And so if we haven't recovered from that, then we're doing it wrong. And so one of her things was you know, COVID took her business. But her prices, stink, she has no logo, and she DIY her website. And her messaging is all over the place. And it's like, there's all of these, these other problems that that need to be fixed. And there's no one in her life telling her that her website looks like it's, it's, you know, not up to date or that her prices are not even livable wage. They're not even what I was charging when I sold my company in 2016. Okay. And that was eight years ago. Oh my gosh, that feels like so long ago. So again, it's like what problem are you struggling with? Have you just tried to put out fires because the fires are going to keep popping up? Or we're going to systematically solve these right? And it just again, it breaks my heart, you know, they got another job, and they don't want to do the other job. They want to make their business work, which I'm all for, like, let's make your business work, but like they're just stuck in such a conundrum right now that there's no plan to get out of it. And, yeah, like as a coach as someone who sees a 30,000-foot view, I see exactly what you gotta do. But sometimes you gotta get out of your throat out of your way. So I want you to think about like, what's the real problem that you're struggling with? What's the real challenge and take inventory of who feeds you? Who are you learning from? Who are you surrounding yourself with? Have you surrounded yourself by a bunch of people that are talking about? Oh, yeah, COVID took my business or something, you know, like victim mentality? Or are you surrounded yourself by people who are trying to figure it out, and they are pushing forward? Because that makes a big difference. I talk to another business owner, who's trying to piece social together or hire out of the country. But she doesn't know the first thing about it. And she's like, Hey, Bella, should I hire someone overseas? And I was like, Well, I don't know, you know, and it was sprouted from our last week's podcast. And the question is, I don't know, I can't tell you if you should, or shouldn't hire someone just because of where they're located. But I can tell you a couple of things. One, do you know what the scope is that you're hiring for? Ergo, last week's episode? What are the KPIs, the key performance indicators? How do you know if they're doing a good job or a bad job? Do you even know what you need to do on your social media? If the answer is no, and you have no idea, then you have no business hiring someone to do it. How do you know if they do a good job or not? I mean, it's literally like, the math ain't math in. And so I told her, I was like, Well if you hire overseas, you know, you are gonna have timezone issues. What's the scope? Are they just posting what you give them? Or are they creating the stuff? Because that's gonna like, really vary the hours. There's so much that goes into that, right? But I think the real question, the real challenge, and this gets to the root of the problem, and this is what my point is today what is the real problem? The problem isn't, should I hire someone overseas? The real question is, do I know enough to hire someone to do a good job overseas? You know what I mean? And so we had a long conversation about that. And it was, it was, you know, hopefully, I helped change the trajectory of what she was thinking. Because, quite honestly, if you don't know social and you're hiring someone to do your social, and they're not taking you along the journey, then you're not learning anything. And you're just like, Okay, well, at least it's posted on social again, listen to last week's episode. Now, I have one more example that I want to talk about. And then I want to kind of give you a way to kind of get out of this. That same business owner also was thinking about trying to piece because she didn't know it was either hire overseas, or, Oh, I have one girl who loves Tik Tok. So she can make tic-tock videos. Okay, what are the TIC tock videos? Like? How long are they going to be? What is the call to action? What is the vernacular? Does she know your fonts logos and colors? How often is she going to be posting? Are we going to download it or get it out like natively? So that doesn't have the TIC tock logo, and we're going to also repurpose it for Facebook reels and Instagram reels, you know, we, it was like, you know, all these questions. And then she had someone else on her team who liked to just like, you know, post things as she's inspired. So she had this other person,