#18: Boosting Open & Click-Through Rates: Practical Email Marketing Lessons with Sandra Tabansi

#18: Boosting Open & Click-Through Rates: Practical Email Marketing Lessons with Sandra Tabansi

Author: Dr. Ayebanoa Sapphire Benwari July 20, 2025 Duration: 46:28
INSIDE THIS EPISODE: Struggling to get your subscribers to open and click your emails? In this episode, Sandra Tabansi breaks down the practical tweaks she made to improve open rates and click-through rates, why understanding your metrics is key to growth, and how social listening can help you craft emails that resonate with your audience. If you’re ready to turn low-engagement emails into high-performing ones, this is a must-listen! GUEST RESOURCES: 👤 Guest: Sandra Tabansi 📩Lin...

Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 49

Email Marketing Experiments 🧪:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers
Podcast Episodes
#17: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering [not-audio_url] [/not-audio_url]

Duration: 58:08
In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies…
#15: 5 Ways To Fix Your Email List When Tagging Hasn't been Done [not-audio_url] [/not-audio_url]

Duration: 1:00:37
In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and de…