#22: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

#22: How One Email Marketing Experiment Led to 5X List Growth 🚀 + Surprising Sales Wins with Comfort Essien

Author: Dr. Ayebanoa Sapphire Benwari August 17, 2025 Duration: 58:35
In this episode, I’m joined by Comfort Essien (aka theCopy Babe) — an email marketing strategist who ran a powerful Black Friday campaign that not only 5X’ed her client’s email list growth but also led to unexpected sales conversions. She breaks down her experiment, the mistakes she made along the way, and what every coach, service provider, or business owner can learn about email sequences, subject lines, and list-building strategies. LISTEN OUT FOR ✅ How she leveraged Black Friday...

Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments 🧪: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 50

Email Marketing Experiments 🧪:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers
Podcast Episodes
#17: Out-of-the-Box Email Marketing Strategies with Rhianna Clavering [not-audio_url] [/not-audio_url]

Duration: 58:08
In this episode, Dr. Sapphire chats with Rhianna, an experienced B2B email strategist who’s redefining how brands approach email marketing—especially when it comes to abandoned cart sequences, sales conversion strategies…
#15: 5 Ways To Fix Your Email List When Tagging Hasn't been Done [not-audio_url] [/not-audio_url]

Duration: 1:00:37
In this episode, we chat with Elle Juliette, a conversion copywriter and email strategist who knows how to turn chaos into clarity when it comes to email lists. She shares actionable tips on segmentation, tagging, and de…