Email Marketing Experiments đ§Ș: Email Marketing Strategies for Business Owners, Service Providers & Freelancers
đ© INSIDE THIS EPISODE
You know that saying, âonce beaten, twice shyâ? đĄ
In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists â and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).
Whether youâre a beginner or already running campaigns, youâll learn how to attract the right audience, nurture them authentically, and optimize your list using data.
Grab your notebook; this oneâs packed with practical tips! đ
LISTEN OUT FOR
â Dr. Sapphireâs ANCO Framework for email marketing
â Why you need to talk about your lead magnet consistently
â Understanding your audienceâs real problem (and solving it)
â Crafting messages that connect â not sound salesy
â What it really means to optimize your list
â How to use email audits and data to improve deliverability
HIGHLIGHTS FROM THE EPISODE
ATTRACT
â° 2:47 â The first mistake: audience-message mismatch
â° 4:49 â The second mistake when building a list
NURTURE
â° 6:52 â Not solving your audienceâs real problem
â° 7:48 â Ghosting your audience (and how to fix it)
â° 9:07 â Creating a consistency system for your emails
â° 10:06 â Example of how to build your system
CONVERT
â° 11:28 â The biggest conversion mistake (and how to solve it)
OPTIMIZE
â° 14:11 â The optimization mistake most people make
â° 15:09 â How to fix your optimization problem
â° 15:58 â Using data to improve your email list
â° 18:51 â Recap of all four stages
â° 20:45 â How to work with or learn from Dr. Sapphire
Important Links
Instagram: https://www.linkedin.com/in/ayebanoabenwari/
LinkedIn: https://www.instagram.com/dr.sapphire_/
Courses: https://sapphirelearninghub.nestuge.com/
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Services: https://sapphirelearninghub.com/services/
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