#29: Common Mistakes People Make When Building an Email List (and How to Avoid Them) with Dr. Sapphire

#29: Common Mistakes People Make When Building an Email List (and How to Avoid Them) with Dr. Sapphire

Author: Dr. Ayebanoa Sapphire Benwari October 7, 2025 Duration: 22:54

đź“© INSIDE THIS EPISODE

You know that saying, “once beaten, twice shy”? 💡

In this episode, Dr. Sapphire breaks down the most common mistakes people make when building their email lists — and how to fix them using her ANCO Framework (Attract, Nurture, Convert, Optimize).


Whether you’re a beginner or already running campaigns, you’ll learn how to attract the right audience, nurture them authentically, and optimize your list using data.


Grab your notebook; this one’s packed with practical tips! 📝







 LISTEN OUT FOR


✅ Dr. Sapphire’s ANCO Framework for email marketing


âś… Why you need to talk about your lead magnet consistently


✅ Understanding your audience’s real problem (and solving it)


✅ Crafting messages that connect — not sound salesy


âś… What it really means to optimize your list


âś… How to use email audits and data to improve deliverability







HIGHLIGHTS FROM THE EPISODE


ATTRACT

⏰ 2:47 – The first mistake: audience-message mismatch

⏰ 4:49 – The second mistake when building a list



NURTURE

⏰ 6:52 – Not solving your audience’s real problem

⏰ 7:48 – Ghosting your audience (and how to fix it)

⏰ 9:07 – Creating a consistency system for your emails

⏰ 10:06 – Example of how to build your system


CONVERT

⏰ 11:28 – The biggest conversion mistake (and how to solve it)


OPTIMIZE

⏰ 14:11 – The optimization mistake most people make

⏰ 15:09 – How to fix your optimization problem

⏰ 15:58 – Using data to improve your email list


⏰ 18:51 – Recap of all four stages

⏰ 20:45 – How to work with or learn from Dr. Sapphire


Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/


Ever wonder what really happens when you hit send on that campaign? Email Marketing Experiments đź§Ş: Email Marketing Strategies for Business Owners, Service Providers & Freelancers pulls back the curtain completely. Hosted by Dr. Ayebanoa Sapphire Benwari, this isn't about theory or perfect case studies. It's a raw look at the actual tests run in real businesses-the clever ideas that flopped and the simple tweaks that unexpectedly drove revenue. Each episode feels like a private debrief where you get the unvarnished truth about what moved the needle and what quietly fizzled out. You'll hear specific breakdowns of everything from crafting a welcome sequence that actually gets read to structuring a sales campaign that doesn't feel pushy, along with honest conversations about growing a list with integrity. The value of this podcast lies in its transparency; it turns the solitary act of planning your marketing into a collaborative learning session. By sharing both the wins and the messy lessons learned, the show provides a practical, no-fluff resource for anyone tired of generic advice and ready to hear what tactics are genuinely worth their time. Tune in for a dose of reality and actionable insights you can apply directly to your own strategy.
Author: Language: English Episodes: 50

Email Marketing Experiments đź§Ş:  Email Marketing Strategies for Business Owners, Service Providers & Freelancers
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