Your Brand Is Not Your Logo with Jonny Rosenblatt and Alexandra Livesey | S3 EP3

Your Brand Is Not Your Logo with Jonny Rosenblatt and Alexandra Livesey | S3 EP3

Author: Baseworx June 18, 2026 Duration: 33:05
If someone asked you to describe your coworking or workspace brand in one sentence, could you do it without reaching for the website or the colours? A lot of operators cannot and there is no shame in that. Alexandra Livesey, Co-Founder of Little Red Donkey, is reassuring on this point. Take the orange out of EasyJet and it is still EasyJet. Your brand is what you stand for and the clarity comes from you, not from a redesign. This conversation, recorded live at GCUC UK in Mancheste...

Running a flexible workspace is a unique challenge, blending community building with the practical demands of property and people management. Flex That Worx exists for those deep in the details of this world, whether you're steering a single coworking hub or coordinating a portfolio of spaces across different cities. This podcast speaks directly to the operators and managers on the ground, the ones making daily decisions that keep these dynamic environments thriving. Instead of abstract theory, conversations focus on actionable insights for simplifying operations, nurturing member communities, and navigating growth without unnecessary complexity. You'll hear frank discussions with seasoned professionals who have tackled the real issues-from optimising occupancy and crafting compelling events to handling logistics and fostering collaboration. The aim is to cut through the noise, offering practical perspectives that help you work smarter. Tune in for a candid exchange of ideas tailored for anyone committed to making their flexible workspace not just functional, but genuinely exceptional. Each episode of this podcast is designed to feel like a valuable conversation with a peer, providing tangible takeaways you can apply directly to your own worx.
Author: Language: en-gb Episodes: 50

Flex That Worx
Podcast Episodes
Hotels vs Hostels: The Coworking Identity Problem | S2 EP15 [not-audio_url] [/not-audio_url]

Duration: 18:08
If someone walked into your space for the first time, would they know straight away what kind of place it is or would they need a while to figure it out? Hotels and hostels both sell beds, nobody ever confuses the two. C…
Who Should Be Paying For The Desk? | S2 EP12 [not-audio_url] [/not-audio_url]

Duration: 32:24
When someone joins your space, in the busyness of signing them up do you and your team stop to consider who is actually paying for the desk? In this episode of Flex That Worx, we explore a shift that coworking operators…