No such thing as a bad lead... here's why...

No such thing as a bad lead... here's why...

Author: Heath Shearon November 6, 2025 Duration: 53:22

This week in Insurance Town I sat down with my friend Evan Smith of Mav. We had an incredible conversation about growing your sales with leads and building an inside sales team .

We discussed the importance of recognizing that you have to have a vision and a plan before working with leads and not try to scale too quickly

We discussed the idea of there is no “bad lead” and what that means. We discover ways to write any lead . The numbers game that is leads and why MAV is THE go to for scaling and growing you business with online leads.

Check this one out and hear his three pillars of working with leads successfully. And so much more

Sponsors:
Smart Choice® the fastest growing agency network hands down and now with 11,000 agencies across the country

Canopy Connect -THE one click solution to getting the dec pages you need to quote your prospects and get loss runs and driver lists , and vehicle lists and , and and… check it out

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Heath Shearon has spent years navigating every corner of the insurance industry, and in Insurance Town, he acts as your guide through its often complex landscape. Think of each episode as a casual, informative conversation held on the front porch of a town built entirely on insurance knowledge. Heath, who jokingly refers to himself as the Mayor, doesn’t just lecture; he brings in the many friends and colleagues he’s met over his career for genuine discussions that break down real-world scenarios. You’ll hear practical advice, behind-the-scenes insights, and straightforward explanations designed for both industry newcomers and seasoned professionals. This isn't about dry theory-it's about the tangible how-to and the why behind common business and personal coverage questions. The tone is welcoming and grounded in experience, set to a bluesy soundtrack courtesy of Daddy Long Legs. Tune into this podcast for a unique blend of business education and relatable storytelling that makes the intricacies of insurance feel approachable and even engaging.
Author: Language: English Episodes: 100

Insurance Town
Podcast Episodes
Navigating Challenges & Driving Change in Insurance [not-audio_url] [/not-audio_url]

Duration: 31:19
In this episode of Insurance Town, Mayor Heath Shearon sits down with his good friend and insurance powerhouse, Ariel Rivera, the newly appointed President of PIA National. Ariel shares his journey, the responsibilities…
I finally understand it!  and so will you.... [not-audio_url] [/not-audio_url]

Duration: 48:32
In this episode the Mayor, interviews his new friend Caleb Burkey, and experiences a light bulb moment! We really hope you do as well. This one is a game changer on so many levels. If you want to actually understand Para…
Grit, Growth and Gumption!! [not-audio_url] [/not-audio_url]

Duration: 54:59
In this weeks episode, the mayor sits down with his good friend Tinsley English to discuss her latest book titled Grit, Growth & Gumption. But this episode is way beyond that we discuss being a leader in this service ind…
How Do You Lead Through Life’s Toughest Moments? [not-audio_url] [/not-audio_url]

Duration: 55:06
In this episode of The Insurance Town Podcast, host Heath Shearon sits down with Teresa Kitchens, a dynamic agency owner and podcaster, to explore her remarkable journey of resilience, leadership, and transformation both…
How are you improving the customer experience? [not-audio_url] [/not-audio_url]

Duration: 38:13
In this episode of The Insurance Town Podcast, host Heath Shearon welcomes back a beloved guest, Tolga Tezel, CEO of Canopy Connect. Together, they dive deep into how Canopy Connect is transforming the insurance industry…
Putting Life back into Life Insurance! [not-audio_url] [/not-audio_url]

Duration: 51:17
Episode Title: Unlocking Hidden Value in Life Insurance Policies with Rob HaynieIn this episode of the Insurance Town Podcast, host Heath Shearon sits down with Rob Haynie, Managing Director and co-owner of Life Insuranc…
How is your producer training? [not-audio_url] [/not-audio_url]

Duration: 44:14
In this weeks episode the Mayor sits down with his good friend, David Vercillo. David Vercillo works as an agent at The Fedeli Group, a large family owned insurance agency in Cleveland Ohio. The Fedeli Group specializes…
Do you want learn more about Parametric Insurance? [not-audio_url] [/not-audio_url]

Duration: 56:16
In this weeks episode of Insurance Town I had the honor and privilege of interviewing my good friend and Brother from another mother Brian Thompson of Descartes Underwriters. We talk about all things Parametric Insurance…
Are you attached or detached from the outcome? [not-audio_url] [/not-audio_url]

Duration: 50:39
Join the Mayor of Insurance Town, Heath Shearon, as he sits down with Jacob Bolton to dive deep into his fascinating journey from aspiring professional athlete to a prominent figure in the insure-tech world. Jacob shares…