No such thing as a bad lead... here's why...

No such thing as a bad lead... here's why...

Author: Heath Shearon November 6, 2025 Duration: 53:22

This week in Insurance Town I sat down with my friend Evan Smith of Mav. We had an incredible conversation about growing your sales with leads and building an inside sales team .

We discussed the importance of recognizing that you have to have a vision and a plan before working with leads and not try to scale too quickly

We discussed the idea of there is no “bad lead” and what that means. We discover ways to write any lead . The numbers game that is leads and why MAV is THE go to for scaling and growing you business with online leads.

Check this one out and hear his three pillars of working with leads successfully. And so much more

Sponsors:
Smart Choice® the fastest growing agency network hands down and now with 11,000 agencies across the country

Canopy Connect -THE one click solution to getting the dec pages you need to quote your prospects and get loss runs and driver lists , and vehicle lists and , and and… check it out

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Heath Shearon has spent years navigating every corner of the insurance industry, and in Insurance Town, he acts as your guide through its often complex landscape. Think of each episode as a casual, informative conversation held on the front porch of a town built entirely on insurance knowledge. Heath, who jokingly refers to himself as the Mayor, doesn’t just lecture; he brings in the many friends and colleagues he’s met over his career for genuine discussions that break down real-world scenarios. You’ll hear practical advice, behind-the-scenes insights, and straightforward explanations designed for both industry newcomers and seasoned professionals. This isn't about dry theory-it's about the tangible how-to and the why behind common business and personal coverage questions. The tone is welcoming and grounded in experience, set to a bluesy soundtrack courtesy of Daddy Long Legs. Tune into this podcast for a unique blend of business education and relatable storytelling that makes the intricacies of insurance feel approachable and even engaging.
Author: Language: English Episodes: 100

Insurance Town
Podcast Episodes
Town Hall Meeting - With Bradley Flowers [not-audio_url] [/not-audio_url]

Duration: 49:25
in this weeks episode of Insurance Town, the Mayor himself brings you insights and strategies to help grow your agency! In this special Town Hall episode, we are joined by Bradley Flowers of Portal Insurance. Bradley is…
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In this episode of Insurance Town, host Heath Shearon sits down with Kevin Koone, a well-respected insurance professional with a fascinating career journey. Kevin shares how he transitioned from aspiring to work in the m…
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In this exciting episode of Insurance Town, The Mayor, sits down with Ricky Brito of Agent Brokers United (ABU) to talk all things networking, trade shows, and building relationships in the insurance industry. Ricky shar…
How PayPal leveraged AI and technology to transform digital payments. [not-audio_url] [/not-audio_url]

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In this captivating episode of the Insurance Town Podcast, Mayor Heath Shearon welcomes the tech-savvy and insightful Mike Todasco. Known for his rich background in innovation and technology, Mike shares his journey from…
a Minute with the Mayor [not-audio_url] [/not-audio_url]

Duration: 11:27
In this episode I just want to say thank you and to make an announcement or two !! Please take a few minutes to subscribe and download this little episode for future listen if ya want but make sure you do. We have some b…
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Duration: 47:48
In this episode of Insurance Town, host Heath Shearon sits down with Brenden Corr to catch up on life, career changes, and the powerful work he's doing with Project 55—a mental health initiative focused on supporting emp…
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Duration: 32:08
In this episode of Insurance Town, host Heath Shearon sits down with Kyle Kuest, a dynamic sales professional at Vertafore, to talk about his unique journey from ministry work to the world of insurance technology sales.…