No such thing as a bad lead... here's why...

No such thing as a bad lead... here's why...

Author: Heath Shearon November 6, 2025 Duration: 53:22

This week in Insurance Town I sat down with my friend Evan Smith of Mav. We had an incredible conversation about growing your sales with leads and building an inside sales team .

We discussed the importance of recognizing that you have to have a vision and a plan before working with leads and not try to scale too quickly

We discussed the idea of there is no “bad lead” and what that means. We discover ways to write any lead . The numbers game that is leads and why MAV is THE go to for scaling and growing you business with online leads.

Check this one out and hear his three pillars of working with leads successfully. And so much more

Sponsors:
Smart Choice® the fastest growing agency network hands down and now with 11,000 agencies across the country

Canopy Connect -THE one click solution to getting the dec pages you need to quote your prospects and get loss runs and driver lists , and vehicle lists and , and and… check it out

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Heath Shearon has spent years navigating every corner of the insurance industry, and in Insurance Town, he acts as your guide through its often complex landscape. Think of each episode as a casual, informative conversation held on the front porch of a town built entirely on insurance knowledge. Heath, who jokingly refers to himself as the Mayor, doesn’t just lecture; he brings in the many friends and colleagues he’s met over his career for genuine discussions that break down real-world scenarios. You’ll hear practical advice, behind-the-scenes insights, and straightforward explanations designed for both industry newcomers and seasoned professionals. This isn't about dry theory-it's about the tangible how-to and the why behind common business and personal coverage questions. The tone is welcoming and grounded in experience, set to a bluesy soundtrack courtesy of Daddy Long Legs. Tune into this podcast for a unique blend of business education and relatable storytelling that makes the intricacies of insurance feel approachable and even engaging.
Author: Language: English Episodes: 100

Insurance Town
Podcast Episodes
Conferences & Networking Tips [not-audio_url] [/not-audio_url]

Duration: 26:51
In this special solo episode, the Mayor of Insurance Town, Heath Shearon, goes solo to share some valuable insights on how to make the most out of conference season! Heath dives into his personal tips and strategies for…
From all about Chicken Wings to All About Insurance... [not-audio_url] [/not-audio_url]

Duration: 1:02:14
In this weeks episode of Insurance Town, Mayor Heath Shearon sits down with Nick Vitali, the mastermind behind All About Insurance, which has grown to 10 locations across North Carolina. Nick shares his story, starting w…
Its not just a numbers game anymore! [not-audio_url] [/not-audio_url]

Duration: 56:03
In this episode, The mayor has the opportunity to sit down and talk to Scott Angell, of LEO. These two have a great conversation about sales, the sales processes, the process of buying leads, and how not just to purchase…
Build your Sales Systems and grow your Sales Teams! [not-audio_url] [/not-audio_url]

Duration: 46:28
In today’s episode Mayor got to sit down with Ana Gonzalez Gibbs, of Anabots. This is such a fun episode!! She has an obsession for learning has taken me her on so many interesting journeys. Starting with architecture fo…
The Smart Choice in Commercial Insurance [not-audio_url] [/not-audio_url]

Duration: 46:39
This is the Smart Choice episode, I love these episodes, I love working with them much. I can't wait for you guys to hear this one ! We get into some good conversations, where we pull back the curtain and talk about the…