Should you be making Amazon PPC manager hiring decisions?

Should you be making Amazon PPC manager hiring decisions?

Author: It's Always Day One October 21, 2025 Duration: 3:58

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.

It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.

They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.

They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming."

They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).

They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.

They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.


George Reid spent years inside Amazon, learning the company's unique culture and operations from the ground up. Now, as a consultant, he applies that insider knowledge to help brands navigate the vast and often confusing marketplace. In his It's Always Day One podcast, he draws on that dual perspective, creating conversations that feel less like formal interviews and more like practical strategy sessions. Each episode brings together a thoughtful mix of voices: seasoned consultants who've solved complex problems, successful brand owners who've built their sales from scratch, agency experts, and current Amazon employees. They all gather around a central idea: that the most critical progress often comes from revisiting the basics. The discussions focus on those fundamental, sometimes overlooked questions that can redefine an approach to selling on the platform. You'll hear specific tactics, candid stories about what worked and what didn't, and actionable advice distilled from real-world experience. This isn't about abstract theory; it's a direct line to the nuanced thinking required to build and sustain a thriving Amazon business. The podcast's title reflects a core Amazon principle-maintaining a first-day mentality of innovation and urgency-and every conversation is designed to help you apply that relentless focus to your own venture. Tune in for a consistently detailed and grounded look at the ever-evolving landscape of e-commerce.
Author: Language: en-gb Episodes: 100

It's Always Day One
Podcast Episodes
Amazon Attribution Traffic Insights of 2022 (Week 22, Lesson 3) [not-audio_url] [/not-audio_url]

Duration: 4:16
Amazon's Brand referral team shared interesting insights about engagement. These include Search being the highest contributor, email conversion rates being high across categories, and external traffic increasing sales on…
Going From Loss to £7.4k profit in 4 months (Week 22, Lesson 1) [not-audio_url] [/not-audio_url]

Duration: 7:37
In this episode, we present another interesting case study of how we were able to go from no profit to over £7.4k in 4 months.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every w…
Amazon adds new options for SB budget rules (Week 22, Lesson 2) [not-audio_url] [/not-audio_url]

Duration: 1:27
You can now select Top of search IS, and % of sales New-to-brand as performance indicators, in addition to ROAS, for the budget increase.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeF…
SP Ads showing on SD placements (Week 21, Lesson 4) [not-audio_url] [/not-audio_url]

Duration: 1:04
Recently, SP ads were spotted running on the SD ad placement on PDP and looked similar to the SD creative.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazo…
We tried the new Subscribe and Save voucher (Week 21, Lesson 3) [not-audio_url] [/not-audio_url]

Duration: 1:48
Within 2 weeks, it helped generate over £500 in additional sales, get more subscribers, and higher conversion.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your A…

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