Should you be making Amazon PPC manager hiring decisions?

Should you be making Amazon PPC manager hiring decisions?

Author: It's Always Day One October 21, 2025 Duration: 3:58

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.

It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.

They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.

They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming."

They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).

They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.

They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.


George Reid spent years inside Amazon, learning the company's unique culture and operations from the ground up. Now, as a consultant, he applies that insider knowledge to help brands navigate the vast and often confusing marketplace. In his It's Always Day One podcast, he draws on that dual perspective, creating conversations that feel less like formal interviews and more like practical strategy sessions. Each episode brings together a thoughtful mix of voices: seasoned consultants who've solved complex problems, successful brand owners who've built their sales from scratch, agency experts, and current Amazon employees. They all gather around a central idea: that the most critical progress often comes from revisiting the basics. The discussions focus on those fundamental, sometimes overlooked questions that can redefine an approach to selling on the platform. You'll hear specific tactics, candid stories about what worked and what didn't, and actionable advice distilled from real-world experience. This isn't about abstract theory; it's a direct line to the nuanced thinking required to build and sustain a thriving Amazon business. The podcast's title reflects a core Amazon principle-maintaining a first-day mentality of innovation and urgency-and every conversation is designed to help you apply that relentless focus to your own venture. Tune in for a consistently detailed and grounded look at the ever-evolving landscape of e-commerce.
Author: Language: en-gb Episodes: 100

It's Always Day One
Podcast Episodes
Amazon Updates (March 9, 2024) [not-audio_url] [/not-audio_url]

Duration: 4:46
In this episode, we delve into the latest developments and strategic insights critical for Amazon sellers, brands, and advertisers. We cover a range of topics from new fee structures and the importance of adjusting prici…
Amazon Updates - March 7, 2024 [not-audio_url] [/not-audio_url]

Duration: 5:56
In this episode of Amazon Community Updates for March 7, 2024, we navigate through the rapidly evolving landscape of Amazon, highlighting key changes and strategies for sellers and vendors. From Target's bold move into t…
Amazon Updates - March 6, 2024 [not-audio_url] [/not-audio_url]

Duration: 4:34
Join us in this episode of our podcast as we delve into the intricate world of selling on Amazon. From optimizing product listings to navigating legal battles and adapting to fee hikes, we cover a wide range of topics to…
Amazon Updates - March 5, 2024 [not-audio_url] [/not-audio_url]

Duration: 4:45
We explore the most recent developments from the Amazon globe as of March 5, 2024, in this episode. We cover key tactics and insights to help sellers succeed on the platform, from using the targeting tab to unlock ad suc…
Amazon Updates (March 3, 2024) [not-audio_url] [/not-audio_url]

Duration: 2:45
Amazon Update Round-Up: Friend or Foe?This episode dives into the latest happenings on Amazon. We explore exciting new features like Sponsored Display ads for non-sellers and the "Buy Again" button to boost repeat purcha…
Amazon Updates - February 29, 2024 [not-audio_url] [/not-audio_url]

Duration: 6:39
Join us for the latest episode of the Amazon Community Updates podcast as we delve into crucial strategies and developments shaping the Amazon marketplace as of February 29, 2024. From setting clear marketing goals to ma…
Amazon Updates - February 28, 2024 [not-audio_url] [/not-audio_url]

Duration: 5:12
In this episode, we unveil key strategies and updates for Amazon sellers aiming to optimize their performance and growth on the platform. From insights on achieving successful Amazon exits and mastering SEO, to maximizin…
Amazon Updates - February 27, 2024 [not-audio_url] [/not-audio_url]

Duration: 4:53
In this episode of our podcast, dated February 27, 2024, we delve into the latest updates and strategies on Amazon, designed to help sellers and brands maximize their presence and performance on the platform. From discus…
Amazon Updates - February 24, 2024 [not-audio_url] [/not-audio_url]

Duration: 5:35
In this episode, we delve into the "Amazon Updates: February 24, 2024," covering critical changes affecting sellers and brands on Amazon. From the introduction of colour psychology in product listings to strategic shifts…
Amazon Updates - February 22, 2024 [not-audio_url] [/not-audio_url]

Duration: 5:39
In today's episode, we dissect the latest Amazon updates as of February 22, 2024, essential for sellers and brands. From strategic advertising tips, new fee introductions, to the power of video content, we cover crucial…