Should you be making Amazon PPC manager hiring decisions?

Should you be making Amazon PPC manager hiring decisions?

Author: It's Always Day One October 21, 2025 Duration: 3:58

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.

It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.

They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.

They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming."

They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).

They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.

They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.


George Reid spent years inside Amazon, learning the company's unique culture and operations from the ground up. Now, as a consultant, he applies that insider knowledge to help brands navigate the vast and often confusing marketplace. In his It's Always Day One podcast, he draws on that dual perspective, creating conversations that feel less like formal interviews and more like practical strategy sessions. Each episode brings together a thoughtful mix of voices: seasoned consultants who've solved complex problems, successful brand owners who've built their sales from scratch, agency experts, and current Amazon employees. They all gather around a central idea: that the most critical progress often comes from revisiting the basics. The discussions focus on those fundamental, sometimes overlooked questions that can redefine an approach to selling on the platform. You'll hear specific tactics, candid stories about what worked and what didn't, and actionable advice distilled from real-world experience. This isn't about abstract theory; it's a direct line to the nuanced thinking required to build and sustain a thriving Amazon business. The podcast's title reflects a core Amazon principle-maintaining a first-day mentality of innovation and urgency-and every conversation is designed to help you apply that relentless focus to your own venture. Tune in for a consistently detailed and grounded look at the ever-evolving landscape of e-commerce.
Author: Language: en-gb Episodes: 100

It's Always Day One
Podcast Episodes
Amazon Updates - January 3, 2024 [not-audio_url] [/not-audio_url]

Duration: 2:21
This episode covers everything from optimizing PPC campaigns and leveraging New-to-Brand metrics to understanding the future of private labelling and enhancing sales with A+ content. Discover how to increase your margins…
Amazon Updates - December 28, 2023 [not-audio_url] [/not-audio_url]

Duration: 2:26
Discover Amazon's latest enhancements in our newest episode, where we delve into the updated FBA Partnered Carrier Program, the revolutionary pricing automation tool, and the significant shifts in Amazon's vendor busines…
Amazon Updates - December 26, 2023 [not-audio_url] [/not-audio_url]

Duration: 2:15
Our concise podcast covers key tactics for Amazon sellers, from strategic bid adjustments and video content to AI integration and new fee structures. Get ahead with actionable insights and adapt to the dynamic Amazon mar…
Amazon Updates - December 19, 2023 [not-audio_url] [/not-audio_url]

Duration: 3:06
In this episode, we explore a series of strategic updates in the digital marketplace, with a special focus on Amazon’s new features and Walmart’s competitive edge. We discuss the launch of Sponsored Display Storefront, t…
Amazon Updates - December 18, 2023 [not-audio_url] [/not-audio_url]

Duration: 1:20
This podcast offers a succinct yet comprehensive overview of the latest trends and innovations in e-commerce and marketing. It covers six key updates, ranging from the advent of 3D product visualization in online shoppin…
New Metrics for SP Campaign reports (Week 25, Lesson 3) [not-audio_url] [/not-audio_url]

Duration: 0:56
The campaign report now includes four new metrics: last year's impression, clicks, spend, and CPC.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wrong with your Amazon ads in…
New Campaign-level Brand referral bonus metrics (Week 24, Lesson 4) [not-audio_url] [/not-audio_url]

Duration: 0:54
This new metrics will enable sellers to measure the amount of brand referral bonus they receive from each individual campaign5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every wr…