Should you be making Amazon PPC manager hiring decisions?

Should you be making Amazon PPC manager hiring decisions?

Author: It's Always Day One October 21, 2025 Duration: 3:58

We reject more candidates every week than most brands/agencies will reject in a year of hiring for this role.

It's safe to assume that if someone does just 2 things every day - 1) manage 8-figure ad accounts and 2) recruit senior Amazon PPC managers - then they'll be better at hiring for that role than most of the population.

They'll be better than you, the $250k/mo brand owner who's not truly been hands on in ads for 12 months.

They'll be better than the eCommerce recruitment firm who's recruiter has never seen Seller Central, let alone adjusted a bid. "We reviewed these CVs for you and they seem worth a chat - 25% invoice incoming."

They'll be better than your current hire who's been managing Amazon PPC for 3-years now (our team's been doing it 10-years).

They'll be better than your HR team who have absolutely no idea about AMC becoming freely available to all sellers.

They'll be better than me, George Reid, the Amazon agency owner of 8-years, who simply isn't qualified to make a decision on someone's Amazon ad expertise...because I haven't done it every day for a decade.


George Reid spent years inside Amazon, learning the company's unique culture and operations from the ground up. Now, as a consultant, he applies that insider knowledge to help brands navigate the vast and often confusing marketplace. In his It's Always Day One podcast, he draws on that dual perspective, creating conversations that feel less like formal interviews and more like practical strategy sessions. Each episode brings together a thoughtful mix of voices: seasoned consultants who've solved complex problems, successful brand owners who've built their sales from scratch, agency experts, and current Amazon employees. They all gather around a central idea: that the most critical progress often comes from revisiting the basics. The discussions focus on those fundamental, sometimes overlooked questions that can redefine an approach to selling on the platform. You'll hear specific tactics, candid stories about what worked and what didn't, and actionable advice distilled from real-world experience. This isn't about abstract theory; it's a direct line to the nuanced thinking required to build and sustain a thriving Amazon business. The podcast's title reflects a core Amazon principle-maintaining a first-day mentality of innovation and urgency-and every conversation is designed to help you apply that relentless focus to your own venture. Tune in for a consistently detailed and grounded look at the ever-evolving landscape of e-commerce.
Author: Language: en-gb Episodes: 100

It's Always Day One
Podcast Episodes
The new INFORM compliance on Amazon US (Week 24, Lesson 3) [not-audio_url] [/not-audio_url]

Duration: 1:48
This new compliance is now mandatory, with effect from Jun 27, 2023. It intends to protect online shoppers from unknowingly purchasing counterfeit or stolen goods.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https…
'Filter by category' on SB creatives (Week 24, Lesson 2) [not-audio_url] [/not-audio_url]

Duration: 0:51
Recently, we noticed an SB creative with a “Filter by category” section showing different categories similar to Spotlight ads.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind every w…
An easy way to increase your Amazon Ad sales (Week 23, Lesson 4) [not-audio_url] [/not-audio_url]

Duration: 2:59
It’s by ensuring that your performing campaigns are not going Out of Budget. There are 3 simple steps to identify these campaigns.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subscribeFind eve…
Careful with Dynamic Bids - Up and down (Week 23, Lesson 1) [not-audio_url] [/not-audio_url]

Duration: 3:21
Dynamic bids are a great way to adjust bids for placements in real-time, but you need to be careful of something we discuss in today's episode.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://georges.blog/subs…
Time to level up your Defense strategy (Week 22, Lesson 5) [not-audio_url] [/not-audio_url]

Duration: 2:28
With the growing number of ad placements on Amazon, brands need to leverage SB and SD campaigns, a killer brand story, as well as A+ and premium A+ content.5 Amazon ad lessons. 2 minutes read. 1 weekly email.https://geor…