Khatt Chronicles in Conversation with Sarah Saroufim

Khatt Chronicles in Conversation with Sarah Saroufim

Author: afikra February 20, 2026 Duration: 37:43
Yasmine Nachabe Taan interviews American-Lebanese illustrator and designer Sarah Saroufim. They start the conversation by taking us through her educational journey first in graphic design at the American University of Beirut (AUB), and how this led to her interest in illustration; then to her postgraduate studies in product design at Parsons School of Design in New York. Sarah discusses candidly her interests, struggles and doubts. She shares the fact that she has been interested in art and passionate about drawing since high school, but not until the end of her college years did she finally feel better at it and found her own voice in illustration. She discusses her creative process and how she needs the time to experiment and plan extensively before starting her drawings. She also discusses the dot-pattern illustrations and Arabic lettering that she created for a book published by Snoubar Bayrout Bookshop, entitled Dammeh [hug], among other meaningful projects she enjoyed working on. She elaborates on her mainly black and white color palette, and her fascination with drawing patterns using her ballpoint pen that she always carried with her. Recently she started integrating grays, and other vivid colors in her design work. She mentions a course she took at AUB with Lebanese graphic artist and illustrator, Mazen Kerbaj, from which she learned the importance of drawing every day (though she fails to apply this), as well as the importance of drawing every detail from scratch no matter how often it may be repeated in a composition. In her work she takes the hard way in order to feel that the outcome is of any worth. Sarah discusses the economic reasons behind her switching from being a freelance illustrator to working in a design agency on full-time basis. Her studying product design was in the same vein: namely her need to learn something different and practical that she can earn money through. To compensate for her struggle with ideas and the discipline of drawing every day, she designed an app called Drop for the iPad about daily drawing for her capstone project at Parsons. She shares her disillusionment with AI developments and the way the world is becoming less authentic. She reveals the very personal motivation behind her work and its importance for her wellbeing, and concludes by saying: "No matter how low or insecure you may be feeling, just draw, it's possible to improve and change."

Khatt Chronicles: Stories on Design from the Arab World is a series of dialogues that pull back the curtain on creative processes often overlooked in global design narratives. Produced in collaboration with afikra, each episode sits down with a different practitioner-be it a typeface designer reimagining Arabic letterforms, an illustrator weaving social commentary into their work, or a researcher digging into historical patterns and contemporary craft. These aren't formal interviews, but more like candid conversations that delve into the guest's personal journey, the challenges and inspirations specific to their context, and their hopes for the future of visual culture in the region. When you listen to this podcast, you're hearing firsthand accounts of how ideas move from sketchbook to reality, how tradition converses with modern technology, and what it means to build a creative practice rooted in the Arab World. The discussions naturally cover everything from the intricacies of book design and street art to the philosophy behind material choices and color palettes. Khatt Chronicles serves as an oral archive, chronicling the vibrant and evolving scene of Arab visual communication, one story at a time. It’s for anyone curious about the stories behind the objects, images, and letters that shape our visual environment, offering a nuanced perspective directly from the minds that are shaping it.
Author: Language: English Episodes: 51

Khatt Chronicles: Stories on Design from the Arab World
Podcast Episodes
Khatt Chronicles in Conversation with Zeynab Izadyar [not-audio_url] [/not-audio_url]

Duration: 26:11
Roshanak Keyghobadi interviews New York-based Iranian designer Zeynab Izadyar. They discuss her journey into the field of design and textile design; beginning with her education as graphic designer in Tehran, followed by…
Khatt Chronicles in Conversation With Samar Maakaroun [not-audio_url] [/not-audio_url]

Duration: 37:19
Yara Khoury Nammour interviews London-based Lebanese designer Samar Maakaroun. They discuss at length her journey into the field of branding and lettering, her work at Pentagram studio in London and what it means to be t…
Khatt Chronicles Hosts Introducing Season 4 [not-audio_url] [/not-audio_url]

Duration: 24:06
Huda Smitshuijzen AbiFarès moderates a conversation between the hosts of season 4 of @khatt_chronicles. The discussion addressed the three main themes that are planned for this season, focusing on the overarching theme o…
Khatt Chronicles in Conversation With Sahar Afshar [not-audio_url] [/not-audio_url]

Duration: 36:15
In this episode of Khatt Chronicles, Roshanak Keyghobadi interviews UK-based Iranian type designer and researcher Sahar Afshar. They discuss Sahar's journey into the field of type design, the challenges she faced along t…
Khatt Chronicles in Conversation With Walid Bouchouchi [not-audio_url] [/not-audio_url]

Duration: 57:21
In this episode of Khatt Chronicles, Huda Smitshuijzen AbiFarès interviews France-based Algerian graphic and designer Walid Bouchouchi. They discuss his journey into the field of graphic design, his move to France (first…
Khatt Chronicles in Conversation With Sina Fakour [not-audio_url] [/not-audio_url]

Duration: 39:42
In this episode of Khatt Chronicles, Yara Khoury Nammour interviews France-based Iranian educator and independent type designer Sina Fakour. They discuss his design teaching and the paths one can take as a graphic design…
Khatt Chronicles in Conversation With Mitra Shasavand [not-audio_url] [/not-audio_url]

Duration: 24:45
In this episode of Khatt Chronicles, Roshanak Keyghobadi interviews Iranian designer Mitra Shahsavand, design director and founder of the Mitra Shahsavand Design Studio. They discuss Mitra's journey into the field of gra…
Khatt Chronicles in Conversation With Aria Kasaei [not-audio_url] [/not-audio_url]

Duration: 45:32
In this episode of Khatt Chronicles, Huda Smitshuijzen AbiFarès interviews Iranian designer Aria Kasaei, who co-founded Studio Kargah with his classmate and friend Peyman Pourhossein. They discuss his journey into the fi…
Khatt Chronicles in Conversation With Sahar Khraibani [not-audio_url] [/not-audio_url]

Duration: 36:49
In this episode of Khatt Chronicles, Yasmine Nachabe Taan interviews Lebanese design writer and critic, Sahar Khraibani. They discuss her journey into the field of design writing through graphic design and illustration.…
Khatt Chronicles in Conversation With Amir Mahdi Moslehi [not-audio_url] [/not-audio_url]

Duration: 57:18
In this episode of Khatt Chronicles, Huda Smitshuijzen AbiFarès interviews Iranian type designer and researcher Amir Mahdi Moslehi. They discuss his journey into calligraphy and type design. Moslehi discusses his extensi…