Khatt Chronicles in Conversation with Sarah Saroufim

Khatt Chronicles in Conversation with Sarah Saroufim

Author: afikra February 20, 2026 Duration: 37:43
Yasmine Nachabe Taan interviews American-Lebanese illustrator and designer Sarah Saroufim. They start the conversation by taking us through her educational journey first in graphic design at the American University of Beirut (AUB), and how this led to her interest in illustration; then to her postgraduate studies in product design at Parsons School of Design in New York. Sarah discusses candidly her interests, struggles and doubts. She shares the fact that she has been interested in art and passionate about drawing since high school, but not until the end of her college years did she finally feel better at it and found her own voice in illustration. She discusses her creative process and how she needs the time to experiment and plan extensively before starting her drawings. She also discusses the dot-pattern illustrations and Arabic lettering that she created for a book published by Snoubar Bayrout Bookshop, entitled Dammeh [hug], among other meaningful projects she enjoyed working on. She elaborates on her mainly black and white color palette, and her fascination with drawing patterns using her ballpoint pen that she always carried with her. Recently she started integrating grays, and other vivid colors in her design work. She mentions a course she took at AUB with Lebanese graphic artist and illustrator, Mazen Kerbaj, from which she learned the importance of drawing every day (though she fails to apply this), as well as the importance of drawing every detail from scratch no matter how often it may be repeated in a composition. In her work she takes the hard way in order to feel that the outcome is of any worth. Sarah discusses the economic reasons behind her switching from being a freelance illustrator to working in a design agency on full-time basis. Her studying product design was in the same vein: namely her need to learn something different and practical that she can earn money through. To compensate for her struggle with ideas and the discipline of drawing every day, she designed an app called Drop for the iPad about daily drawing for her capstone project at Parsons. She shares her disillusionment with AI developments and the way the world is becoming less authentic. She reveals the very personal motivation behind her work and its importance for her wellbeing, and concludes by saying: "No matter how low or insecure you may be feeling, just draw, it's possible to improve and change."

Khatt Chronicles: Stories on Design from the Arab World is a series of dialogues that pull back the curtain on creative processes often overlooked in global design narratives. Produced in collaboration with afikra, each episode sits down with a different practitioner-be it a typeface designer reimagining Arabic letterforms, an illustrator weaving social commentary into their work, or a researcher digging into historical patterns and contemporary craft. These aren't formal interviews, but more like candid conversations that delve into the guest's personal journey, the challenges and inspirations specific to their context, and their hopes for the future of visual culture in the region. When you listen to this podcast, you're hearing firsthand accounts of how ideas move from sketchbook to reality, how tradition converses with modern technology, and what it means to build a creative practice rooted in the Arab World. The discussions naturally cover everything from the intricacies of book design and street art to the philosophy behind material choices and color palettes. Khatt Chronicles serves as an oral archive, chronicling the vibrant and evolving scene of Arab visual communication, one story at a time. It’s for anyone curious about the stories behind the objects, images, and letters that shape our visual environment, offering a nuanced perspective directly from the minds that are shaping it.
Author: Language: English Episodes: 51

Khatt Chronicles: Stories on Design from the Arab World
Podcast Episodes
Khatt Chronicles in Conversation With Margherita Abi Hanna [not-audio_url] [/not-audio_url]

Duration: 33:11
Huda AbiFarès interviews Magherita Abi Hanna about the relation between her graphic design background and her contemporary jewellery design. Ghita discusses her experimentation with form and material; her accidental mish…
Khatt Chronicles in Conversation With Pascal Zoghbi [not-audio_url] [/not-audio_url]

Duration: 26:06
Yara Khoury Nammour interviews Pascal Zoghbi, from 29LT type foundry, about his love for Arabic letters and typography. Zoghbi discusses the practice and challenges of Arabic type design; and his educational and professi…
Khatt Chronicles in Conversation With Foundland Collective [not-audio_url] [/not-audio_url]

Duration: 35:20
Ghalia Elsrakbi is a design professional, researcher, and design educator. After obtaining her a Master's degree in Design at the Sandberg Institute, Gerrit Rietveld Academie in Amsterdam, she joined the post-academic in…
Khatt Chronicles in Conversation With Nathalie Fallaha [not-audio_url] [/not-audio_url]

Duration: 29:09
Yara Khoury Nammour interviews Nathalie Fallaha about her entrepreneurship and design ventures. The interview explores Fallaha’s agency specialisation in web design and branding. Together they unpack Fallaha’s design pro…
Khatt Chronicles in Conversation With Karim Farah [not-audio_url] [/not-audio_url]

Duration: 29:02
Huda AbiFarès interviews Karim Farah about his graphic design and Arabic lettering work. The interview explores the potential of music in Karim’s development of his unique visual language in which he questions the aesthe…
Khatt Chronicles in Conversation With Jana Traboulsi [not-audio_url] [/not-audio_url]

Duration: 33:57
Khatt interviews Jana Traboulsi about the relation between drawing, illustration and expressive graphic design. The talk explores ideas on engagement with political and cultural issues, and on combining personal explorat…
Khatt Chronicles in Conversation With Joan Baz [not-audio_url] [/not-audio_url]

Duration: 18:11
Khatt interviews Joan Baz, designer, illustrator, and animator about her professional journey and process as an illustrator and animator. Baz discusses her involvement with Waraq, an interdisciplinary collective focused…
Khatt Chronicles in Conversation With Lina Ghaibeh [not-audio_url] [/not-audio_url]

Duration: 35:55
Khatt interviews Lina Ghaibeh, illustrator, animator, and comics artist about her practice and the potential of graphic narratives in giving voice to unheard and unexpected narratives from the Arab world. Ghaibeh believe…
Khatt Chronicles in Conversation With Hatem Imam [not-audio_url] [/not-audio_url]

Duration: 49:40
Khatt interviews Hatem Imam from Studio Safar talking about design as a tool for cultural production and effecting change. A talk about alternative publishing, breaking rules, Arab comics, translation, experimental music…
Introducing Khatt Chronicles: Stories on Design From the Arab World [not-audio_url] [/not-audio_url]

Duration: 3:40
Today's pilot episode introduces our audience to the Beirut-based board members at Khatt Foundation, who will be interviewing the designers featured during the city-wide event known as Beirut Design Week. Today's pilot e…