Khatt Chronicles in Conversation with Sarah Saroufim

Khatt Chronicles in Conversation with Sarah Saroufim

Author: afikra February 20, 2026 Duration: 37:43
Yasmine Nachabe Taan interviews American-Lebanese illustrator and designer Sarah Saroufim. They start the conversation by taking us through her educational journey first in graphic design at the American University of Beirut (AUB), and how this led to her interest in illustration; then to her postgraduate studies in product design at Parsons School of Design in New York. Sarah discusses candidly her interests, struggles and doubts. She shares the fact that she has been interested in art and passionate about drawing since high school, but not until the end of her college years did she finally feel better at it and found her own voice in illustration. She discusses her creative process and how she needs the time to experiment and plan extensively before starting her drawings. She also discusses the dot-pattern illustrations and Arabic lettering that she created for a book published by Snoubar Bayrout Bookshop, entitled Dammeh [hug], among other meaningful projects she enjoyed working on. She elaborates on her mainly black and white color palette, and her fascination with drawing patterns using her ballpoint pen that she always carried with her. Recently she started integrating grays, and other vivid colors in her design work. She mentions a course she took at AUB with Lebanese graphic artist and illustrator, Mazen Kerbaj, from which she learned the importance of drawing every day (though she fails to apply this), as well as the importance of drawing every detail from scratch no matter how often it may be repeated in a composition. In her work she takes the hard way in order to feel that the outcome is of any worth. Sarah discusses the economic reasons behind her switching from being a freelance illustrator to working in a design agency on full-time basis. Her studying product design was in the same vein: namely her need to learn something different and practical that she can earn money through. To compensate for her struggle with ideas and the discipline of drawing every day, she designed an app called Drop for the iPad about daily drawing for her capstone project at Parsons. She shares her disillusionment with AI developments and the way the world is becoming less authentic. She reveals the very personal motivation behind her work and its importance for her wellbeing, and concludes by saying: "No matter how low or insecure you may be feeling, just draw, it's possible to improve and change."

Khatt Chronicles: Stories on Design from the Arab World is a series of dialogues that pull back the curtain on creative processes often overlooked in global design narratives. Produced in collaboration with afikra, each episode sits down with a different practitioner-be it a typeface designer reimagining Arabic letterforms, an illustrator weaving social commentary into their work, or a researcher digging into historical patterns and contemporary craft. These aren't formal interviews, but more like candid conversations that delve into the guest's personal journey, the challenges and inspirations specific to their context, and their hopes for the future of visual culture in the region. When you listen to this podcast, you're hearing firsthand accounts of how ideas move from sketchbook to reality, how tradition converses with modern technology, and what it means to build a creative practice rooted in the Arab World. The discussions naturally cover everything from the intricacies of book design and street art to the philosophy behind material choices and color palettes. Khatt Chronicles serves as an oral archive, chronicling the vibrant and evolving scene of Arab visual communication, one story at a time. It’s for anyone curious about the stories behind the objects, images, and letters that shape our visual environment, offering a nuanced perspective directly from the minds that are shaping it.
Author: Language: English Episodes: 51

Khatt Chronicles: Stories on Design from the Arab World
Podcast Episodes
Khatt Chronicles in Conversation With Nisrine Sarkis [not-audio_url] [/not-audio_url]

Duration: 25:42
Yara Khoury Nammour interviews Beirut-based Lebanese designer Nisrine Sarkis. They discuss her journey into the world of branding and lettering. Focusing initially on illustration and graphic design, Nisrine gradually re…
Khatt Chronicles in Conversation With Nora Zeid [not-audio_url] [/not-audio_url]

Duration: 31:15
In this episode of the Khatt Chronicles podcast, Yasmine Nachabe Taan interviews Dubai-based Egyptian illustrator and comics artist Nora Zeid. They discuss her journey into the field of graphic novels and comics through…
Khatt Chronicles in Conversation With Wissam Shawkat [not-audio_url] [/not-audio_url]

Duration: 46:27
Huda Smitshuijzen AbiFarès interviews Dubai-based Iraqi calligrapher and designer Wissam Shawkat. They discuss his journey into calligraphy and graphic design starting from his teenage years as a student in Iraq to his m…
Khatt Chronicles Hosts Introducing Season 3 [not-audio_url] [/not-audio_url]

Duration: 29:11
The Khatt Chronicles podcast is back in a third season! Huda Smitshuijzen AbiFarès moderates a conversation between the hosts of Season 3. The discussion addressed the several topics and themes that are planned for this…
Khatt Chronicles in Conversation With Lara Balaa [not-audio_url] [/not-audio_url]

Duration: 44:38
Yara Khoury Nammour interviews Lara Balaa, Lebanese editorial designer and PhD Candidate at Rutgers School of Communication and Information. They discuss Balaa's journey into becoming a graphic designer, and her fascinat…
Khatt Chronicles in Conversation With Lara Assouad [not-audio_url] [/not-audio_url]

Duration: 43:19
Huda Smitshuijzen AbiFarès interviews Dubai-based Lebanese graphic and type designer @laraassouad. Together they discuss her journey into type design and her other passions and side practices such as book-binding, leathe…
Khatt Chronicles in Conversation With Rana Salam [not-audio_url] [/not-audio_url]

Duration: 25:17
Yasmine Nachabe Taan interviews Beirut-born Lebanese graphic designer @RanaSalam, "Queen of Arab Pop", founder of Rana Salam Studio in Beirut, Lebanon. Together they unpack her journey as a designer, what inspires her, w…
Khatt Chronicles in Conversation With Mobius Studio [not-audio_url] [/not-audio_url]

Duration: 1:14:13
Huda Smitshuijzen AbiFarès interviews UAE-based design studio MOBIUS and its founders, graphic designers Hala Al-Ani, Hadeyeh Badri and Riem Hassan. They candidly share their backgrounds and path: a friendship that broug…
Khatt Chronicles in Conversation With Mohammed Shennawy [not-audio_url] [/not-audio_url]

Duration: 54:18
Yasmine Nachabe Taan interviews Egyptian comics artist and designer Mohamed Shennawy – co-founder of TokTok comics magazine and founder of Al-Fann Al-Sabi’ (the 9th Art), a comics publishing and events company. They talk…